Hello everybody, won’t you take a seat, cozy up, and join me for a moment as I recant my recent tales of searching for elusive knowledge at Ramblin Jackson? Excellent, let’s get started. Unfortunately, I fell ill this week during one of my scheduled days to come in, but the beauty of this digital world we live in made it possible to learn some things from the comfort of my bed! Take a gander at some of this newfound knowledge:

• Electronic newsletters are a vital way to stay up to date with clients and customers. With Constant Contact, editing a newsletter can be a fairly simple task. However, it is important to remain consistent with the details of the newsletter, such as fonts, layout, colors etc.
• Writing a script for an online video can be a fun and rewarding experience. Check out the latest Friday’s Informal Facebook Films and let me know what you think!
• Social media plays a large role in retail purchasing decisions, a trend that is only going up
• Print advertising can be extremely expensive. One square INCH of ad space in the Denver Post can cost as much as $314!

Thanks for a moment of your precious time. Now you can all go back to that really important thing you were doing, like playing Words With Friends.

It’s that time again! The time where I invite all of you into the world of a Ramblin Jackson intern to get a glimpse of what I do and learn. This week was somewhat special because on Wednesday the good people at Ramblin Jackson helped put on a workshop in Denver about Facebook and E-mail marketing. At this workshop I discovered that salad, while a light and nutritious meal, can be surprisingly heavy once piled into multiple large bowls. And that’s not the only thing I learned! Here are some more nifty tips that I gathered throughout the week:

·      Hootsuite is a neat little tool that can be accessed from a smart phone or browser. From Hootsuite, one can easily manage their Twitter account by sending tweets, following your Twitter feed, follow specific has tags, follow your mentions, and look in your Twitter inbox all from one easy-to-navigate screen.
·      A pre-production meeting is necessary with a client in order to narrow down exactly what the clients want in a video campaign, plus what would make for the best creative content.
·      When doing a live Twitter feed, it is important to always end your tweet with the same hashtag in order to be easy to follow.  At the Facebook + Email Marketing workshop last Wednesday, I tweeted with #smworkshop

As you may or may not be able to tell by now, people here are pretty busy. So busy in fact that the coffee flows like water. I’m yet to fall victim to the dreaded bean, but not for lack of trying on everybody else’s parts. It may almost be time for a coffee intervention…come back next week to see if it happens!

Another week working at Ramblin Jackson has passed by, which means another week of accumulating precious knowledge has taken place. Amongst the things I learned last week, picking the correct super bowl winner was not one of them. But this blog isn’t about the things I don’t know…because it would be far too long if it were. So, without further ado, I present the second edition of Nate’s Nifty Newfound Knowledge and what I’ve recently learned:

·      When creating that all-important Facebook advertisement hovering on the right-hand side of all Facebook pages, you are limited to a title of 25 characters, one image, and body content of just 135 characters. Why 135? I don’t know. I once heard it’s because Mark Zuckerberg wrote a science fiction novel called “The Lonely Robot” that contained exactly 135 characters. This is most likely an old wives tale, but I like to believe it.
·      A video permit is required when shooting a promotional video at most privately owned locations, such as the Coors Brewery. The process behind obtaining said permit could be difficult.
·      Constant Contact is an excellent tool for creating and managing an e-mail marketing campaign. From Constant Contact, one can completely customize an e-mail advertisement, specify whom it goes to, and follow its progress.
·      How to create a new page (the page you’re currently on!), upload a photo, and edit posts in a pre-existing WordPress

Check back next week to see what else I learn. You know, they say knowledge is power. At the rate I’m going, by the end of my internship I could be so powerful that I become the focus of Michael Bay’s next action flick! But I still wouldn’t go see it.