Hello everybody, have you missed me? I know I’ve missed you. In our time apart I’ve learned so very many things. So, I figured how else to spend this beautiful day in Boulder other than divulging some of my latest newfound knowledge. Do you care to learn what I’ve learned? If so, read on! If not, read on anyway so that you can make snide remarks to yourself like, “Psh, I already knew that.”

• Keepvid is an excellent resource for downloading Youtube videos onto your hard-drive. Whether it’s a promotional video that you wish to display on a client’s Facebook page, or that “Kittens Playing with a Turtle” video that you so dearly love, Keepvid is the place to go. Once you have copied and pasted the URL of the Youtube video you wish to download into Keepvid, it’s important to choose one the “MP4” options to download, and more often than not you’ll want to choose “MP4 720.”

• In order to edit or add content to a company’s Facebook page, you must be an admin. To add an admin you must either be Facebook friends with the person you wish to add, OR know the e-mail address that they use to log in to Facebook.

• Facebook status updates are an important way to grab attention, and divulge a lot of information in a small amount of space. They are especially useful for describing upcoming events. A good Facebook status update should lead with a short line or statement intended to grab the attention of your desired target. After that, only include the essentials. Another useful trick for updating your company’s Facebook status is to incorporate and tag OTHER company’s Facebook pages (where appropriate). That way, somebody viewing the other page can see your status, which may lead them to your page.

• When it comes to the internet, many people in this world are like small frightened children about to cross a busy intersection. Basically, they need somebody to hold their hand the whole way. It is for this reason that instructional blogs containing screenshots are so valuable. When creating a blog post intended to instruct people on how to use a certain website, the use of visual aids helps. So, take various screenshots at each step of the process you are trying to describe. On a Macbook or Macbook pro, hold Command+Shift+4 to take a screen shot. Edit each screenshot to include bold or colorful arrows and boxes to point out exactly which part of the page is to be used. This editing can be done in a variety of programs from Paint to PowerPoint. Accompany your edited visual aid with written instructions. In this way, NOBODY should have ANY excuse for not knowing exactly how to to do whatever it is your trying to tell them.

Well, that’s all I’ve got for the time being. Now, if you’ll excuse me I’m going to return to longingly staring out the window while periodically sighing very loudly.

Hello everybody, won’t you take a seat, cozy up, and join me for a moment as I recant my recent tales of searching for elusive knowledge at Ramblin Jackson? Excellent, let’s get started. Unfortunately, I fell ill this week during one of my scheduled days to come in, but the beauty of this digital world we live in made it possible to learn some things from the comfort of my bed! Take a gander at some of this newfound knowledge:

• Electronic newsletters are a vital way to stay up to date with clients and customers. With Constant Contact, editing a newsletter can be a fairly simple task. However, it is important to remain consistent with the details of the newsletter, such as fonts, layout, colors etc.
• Writing a script for an online video can be a fun and rewarding experience. Check out the latest Friday’s Informal Facebook Films and let me know what you think!
• Social media plays a large role in retail purchasing decisions, a trend that is only going up
• Print advertising can be extremely expensive. One square INCH of ad space in the Denver Post can cost as much as $314!

Thanks for a moment of your precious time. Now you can all go back to that really important thing you were doing, like playing Words With Friends.

It’s that time again! The time where I invite all of you into the world of a Ramblin Jackson intern to get a glimpse of what I do and learn. This week was somewhat special because on Wednesday the good people at Ramblin Jackson helped put on a workshop in Denver about Facebook and E-mail marketing. At this workshop I discovered that salad, while a light and nutritious meal, can be surprisingly heavy once piled into multiple large bowls. And that’s not the only thing I learned! Here are some more nifty tips that I gathered throughout the week:

·      Hootsuite is a neat little tool that can be accessed from a smart phone or browser. From Hootsuite, one can easily manage their Twitter account by sending tweets, following your Twitter feed, follow specific has tags, follow your mentions, and look in your Twitter inbox all from one easy-to-navigate screen.
·      A pre-production meeting is necessary with a client in order to narrow down exactly what the clients want in a video campaign, plus what would make for the best creative content.
·      When doing a live Twitter feed, it is important to always end your tweet with the same hashtag in order to be easy to follow.  At the Facebook + Email Marketing workshop last Wednesday, I tweeted with #smworkshop

As you may or may not be able to tell by now, people here are pretty busy. So busy in fact that the coffee flows like water. I’m yet to fall victim to the dreaded bean, but not for lack of trying on everybody else’s parts. It may almost be time for a coffee intervention…come back next week to see if it happens!

Another week working at Ramblin Jackson has passed by, which means another week of accumulating precious knowledge has taken place. Amongst the things I learned last week, picking the correct super bowl winner was not one of them. But this blog isn’t about the things I don’t know…because it would be far too long if it were. So, without further ado, I present the second edition of Nate’s Nifty Newfound Knowledge and what I’ve recently learned:

·      When creating that all-important Facebook advertisement hovering on the right-hand side of all Facebook pages, you are limited to a title of 25 characters, one image, and body content of just 135 characters. Why 135? I don’t know. I once heard it’s because Mark Zuckerberg wrote a science fiction novel called “The Lonely Robot” that contained exactly 135 characters. This is most likely an old wives tale, but I like to believe it.
·      A video permit is required when shooting a promotional video at most privately owned locations, such as the Coors Brewery. The process behind obtaining said permit could be difficult.
·      Constant Contact is an excellent tool for creating and managing an e-mail marketing campaign. From Constant Contact, one can completely customize an e-mail advertisement, specify whom it goes to, and follow its progress.
·      How to create a new page (the page you’re currently on!), upload a photo, and edit posts in a pre-existing WordPress

Check back next week to see what else I learn. You know, they say knowledge is power. At the rate I’m going, by the end of my internship I could be so powerful that I become the focus of Michael Bay’s next action flick! But I still wouldn’t go see it.

Gather ‘round everybody, because now you can finally get valuable insight into the happenings and learnings of the most important and hard-working person of any company: the intern! My name is Nate Reed, and I’m the newest intern here at Ramblin Jackson. Every week I will be divulging everything I’ve learned so far with my time here, and if you follow along, you may just learn some things as well!

Last week was my first week, and to my surprise I didn’t hear “I’ll take my coffee with sugar” a single time. In fact, there was no mention of coffee at all. What I did hear, however, were some important things to get me acquainted with how business is handled at Ramblin Jackson, including:

·      How to use Google docs in order to easily share and edit information with others

·      How to create a Wisestamp signature for gmail in order to have a catchy, consistent signature with any information relevant to yourself or a company
·      Where to find everything and anything pertaining to social media news, at mashable.com
·      The use of Wildfire to create a Social Media Sweepstakes for a local business
·      How Facebook tracks the success of advertisements, and charges accordingly
·      The success of a Facebook sweepstakes leads to the gathering of e-mail addresses, which leads to a potentially successful e-mail marketing campaign

All this is what I learned in just my first week, so I’m sure there’s much more to come. Come back next week to see if ever get that chance to go fetch coffee, because, after all, isn’t that what an internship is all about! Unless you’re one of those people who thinks internships should be about gathering practical information in an engaging manner to one-day use in the real world…but that’s just crazy.