Archive for the ‘Facebook Marketing’ Category

How to change a Facebook Fan Page’s URL

Jack Jostes

June 13th, 2011

How to change a Facebook Fan Page’s URL

After 25 people Like your Fan Page, you can customize the Page’s URL (i.e. facebook.com/yourbusinessname). Having a customized Facebook URL will make it easier to direct people to your Facebook Page in your print advertising, on your business cards, when referencing it in a radio ad, etc. And it looks sharp. But don’t screw this up, and choose your Page name very carefully – you can only set your Facebook URL once!

Both Facebook Pages and User Accounts can have a custom Facebook URL

We recommend that you customize your Personal Account’s URL to your name (if it’s available), and customize your Fan Page to the name of your business (if it’s available). If you’re a public speaker, author, or comedian (such as Bob Saget), it’d probably be best to use your name as your Fan Page’s URL since that’s the name you use on stage, etc.

Be very careful when you set your username!

Once you click “confirm,” you can’t change your URL. It’s done. Gone. Saved. So long. Many people accidentally set their personal Facebook URL thinking it’s their Fan Page… and they’re stuck. Read more about this in Facebook’s Username Help Section.

How to change your Facebook URL

1) Have one of your Fan Page’s Administrators log on to Facebook.

If you’re not sure who or what a Fan Page Administrator is, check out our recent blog post.

2) Go to Facebook.com/Username

3) Be sure to select Page Name!

Be very very very very very very very careful at this point! Make sure that you’re setting a Username for your Fan Page (if that’s what you’re trying to do).

Have a plan

Before you set your Fan Page URL, make sure that you have a chat with your marketing department and business owner. How does your business plan to use Facebook for marketing? What if the title you want isn’t available? Will you select another one, and how does this tie in to the URL’s of your YouTube, Twitter, website, etc.? Don’t make this decision hastily, you can only change it once.

If you found this blog post helpful, please share it. We’d love to hear your comments below or on our Facebook Page.

Posted in Facebook Marketing, Social Media Marketing | 4 Comments »

Why you should have more than one Administrator to your Facebook Fan Page

Jack Jostes

June 11th, 2011

Why you should have more than one Administrator to your Fan Page

In short: An Administrator is a Facebook Personal Account that can update/control the content of a Facebook Fan Page. Imagine that your Facebook Fan Page is a puppet, and imagine the Administrator as the puppeteer pulling its strings. When the Administrators of a Page are lost, the Fan Page becomes useless and inoperable. Don’t let this happen. Don’t let your Fan Page become a limp puppet. Don’t lose your Administrators. Have at least two Administrators, preferably an owner in the company, even if the second (or third, etc.) Administrator won’t make updates. Here’s why:

Many companies overlook the significance of their Facebook Fan Page, especially from a long-term standpoint. In the last month, I’ve had five companies call us and say, “Hello, Rambling Jackson? We’d like to start using Facebook to promote our business. Yes, yes we have a Fan Page. Our intern created it a while ago, but she’s gone and now we don’t know how to login to our Page… The Administrator? What’s that?… We have 400 Fans, but we can’t get a hold of the person who created the page.” And yes, that’s a direct quote from each of the five businesses. They each say the exact same thing. Totally weird, I know. Anyways.

Awesome. You’ve lost your Administrator. Your Fan Page is now defunct. The only activity happening on your page is when androgynous phantoms from Nigeria with no profile picture post links to pyramid schemes regarding $80K/mo. tom foolery about working from home without actually doing any work at all. It’s doing wonders for your brand. And good luck trying to get a hold of Facebook to help you figure it out.

For some reason this happens often with non-profits and brick-and-mortar types of businesses. In a defeated, nasally voice, they say at some point: “Yes, okay — we’ll use the Facebook for our business. We know of a 13-year-old girl named Suzy who spends half of her life texting on her phone and listening to hip hop. She must understand social media marketing for business. Suzy, put our business on Facebook…. Suzy, where did you go?”

Make sure that you have more than one administrator

Interns vanish on Phish tour. Employees turn over (and leave angrily). Secretaries can… combust.

Alright, well, hopefully your secretary doesn’t die. But if they do… it might be hard to have them relinquish administrative access of the Fan Page back to your company.

Prepare for turnover. Think long-term. Have more than one person in the company as an Administrator.

How Administrators can add other administrators to a Fan Page


 Remember, Fan Pages Administrators are Facebook Personal Accounts. If you want to add someone as an Administrator, they must have a Personal Account. KEY INGREDIENT: In order to add someone as an administrator, you must know the email address that they use as their username to sign in to Facebook. Once you have that, follow these steps:

1) Log in to Facebook with your Personal Account
2) Go to your Fan Page
To go to your Fan Page, type the name of it in the search box at the top of Facebook. Or, click on “Account” in the upper right screen and click “Use Facebook as Page.”
3) Click on “Edit Page”

4) Select “Manage Admins” from the tab bar on the left


5) Type Facebook username email address of the person you wish to add. Click save changes.


6) Type YOUR Facebook Password when it asks for the password
This is the point where many people get stuck. “What’s the password for the Fan Page?” There is no password for the Fan Page — they’re asking for the password to the Personal Account of whomever is at this point.


7) Drink a cup of coffee and call your mom to say hi.
You’re done. Now you know how to add administrators. Happy days.

What to do if you can’t access your Fan Page.

Try to track down the people who might have had access to the page as Administrators. This would include the person who created the page, the people who have made updates to your page, etc.

If you’re having a hard time thinking of who might be an Administrator, check the Wall of your Fan Page for the last update made by the Page. Look at the date of that last update. Who was working at the company during the time of that post? Ask those people.

Get that person on the phone, send them a link to this blog post, or email them:
1) Please log on to Facebook
2) Please visit our Fan Page
3) Do you have the ability to “Edit Page” when you’re on the page?

If they have the ability to “Edit Page” then they are an administrator. They can then add other administrators. Have them follow the instructions above, and then go in and remove them as Administrators.

Well, I’m a solo-entrepreneur… I don’t need to do this.


 Yes you do. What if your Personal Account got hacked, banned from Facebook, shut down, etc. — how would you continue marketing from your Fan Page if you couldn’t access it? Every business should have more than one administrator.

What do you think about this? Leave a comment below, or post a comment on the Ramblin Jackson Fan Page.

Posted in Facebook Marketing, Social Media Marketing, Uncategorized | 6 Comments »

How to link to your Fan Page in your Personal Account’s Work Info

Jack Jostes

March 3rd, 2011

A friend of mine recently emailed me asking me how I had the link in my Personal Account’s info section direct to my Fan Page instead of my Community Page. After I told him, he encouraged me to blog about it — so here we are.

If you are promoting your own business using both a Personal Account and a Fan Page, then you’ll want to do this. If you’re an employee somewhere, you probably don’t care about promoting your company very much and you won’t “Like” this as much as the other guys.

What’s going on?

The default setting for the Work Info in the Info tab of your Personal Account is a Community Page. From a marketing standpoint, a Fan Page (Business Page) is better, so we’ll want to drive people there instead of the Community Page. If you’re not sure what a Community Page is, click here to read about it on Facebook’s blog.

Why make this change?

  • If someone clicks on your company title in your info section, it’s better to have them go to your Fan Page than to a lousy Community Page
  • Having someone “Like” your Community Page is useless because you can’t make Status Updates from it.

    • *This only works if you are the Administrator of a Fan Page.


    1) Go to your Personal Account’s Info tab

    • Click on Profile in the upper right corner of the screen
    • Select Info in the left column beneath your profile picture

    2) In the section that says Work and Education, click “Edit.”

    3) Delete the job listing that has a little blue briefcase next to it.

    4) Type the name of your company’s Fan Page in the Employer box & press the return/enter key

    This is the box that says “Employer: Where have you worked?”

    5) Add your position title, etc.

    I hope this is clear enough for you to make the change. Please let me know what you think about this by commenting below or by writing on the wall of my Fan Page.

    Posted in Facebook Marketing | No Comments »

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