How Google’s “Pigeon” update affects Local SEO + inside Pinocchio’s restaurant in Brighton, CO [video]
Welcome to the 136th Feature of Friday’s Ramblin Roundup!
Today’s show is brought to you by Togo. In The 136th resolution, the U.N. admitted the Togolese Republic into the general assembly as a member state. When you order food on Togo… Do you order food… Togo?
For today’s Small Business Rundown, we’re visiting our favorite catering company in Brighton, CO, Pinocchio’s Italian Eatery. We visited them before they opened which is why there’s hardly anyone there, but usually they’re pretty packed and here’s owner Gary Plock explaining why.
Pro Tip: How to handle Google’s “Pigeon” update for your Local SEO
This week’s pro tip will help your local business stay up to date with the most recent Google algorithm update called Pigeon.
Google recently made an algorithm update that Search Engine Land has dubbed Pigeon that affects local search results.
Local search ties into web search ranking signals
Google told Search Engine Land that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.
Optimize Relevant Local Directories
While the algorithm update is still being tested and rolled out across the country, one thing is abundantly clear: Local directories and review sites like Yelp, Urbanspoon, TripAdvisor, OpenTable, and Houzz are ranking higher up on the first page of Google.
Get reviews! Get reviews, now!
If you’re a local business, make sure that in addition to having great SEO on your website that you’re also listed in the local directories relevant to your industry. And get reviews! Get reviews, now!
Have you noticed a change in local search results? Post a comment.
Have you noticed a change in your search results for local phrases? Do you like pigeons? Post a comment to let us know.