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Digital Marketing Audit Questionnaire
Business Information
Name
*
First
Last
Email
*
Phone
*
Company Name
*
Business Address
*
Street Address
Address Line 2
City
State / Province / Region
ZIP / Postal Code
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bonaire, Sint Eustatius and Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cabo Verde
Cambodia
Cameroon
Canada
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos Islands
Colombia
Comoros
Congo
Congo, Democratic Republic of the
Cook Islands
Costa Rica
Croatia
Cuba
Curaçao
Cyprus
Czechia
Côte d'Ivoire
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island and McDonald Islands
Holy See
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Democratic People's Republic of
Korea, Republic of
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macao
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North Macedonia
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestine, State of
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Romania
Russian Federation
Rwanda
Réunion
Saint Barthélemy
Saint Helena, Ascension and Tristan da Cunha
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Sweden
Switzerland
Syria Arab Republic
Taiwan
Tajikistan
Tanzania, the United Republic of
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkmenistan
Turks and Caicos Islands
Tuvalu
Türkiye
US Minor Outlying Islands
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Venezuela
Viet Nam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Åland Islands
Country
Website
Your Job Title
Business Summary
*
When was your business started?
Have you ever changed addresses, changed your business name, changed phone numbers, or moved?
*
Yes
No
Who are your top three competitors?
Target Audience
Age Range of Target Audience
Under 18
18-24
25-34
35-44
45-54
55-64
65 or above
Gender of Target Audience
Male
Female
Both
Household Income of your best customer?
$100000 - $150000
150000 or more
$20000 - $30000
$30000 - $40000
$40000 - $50000
$50000 - $75000
$75000 - $100000
Prefer Not to Answer
Under $20000
Location of Target Audience
10 to 20 miles
20 to 50 miles
50+ miles
entire state
other
within 5 to 10 miles
How much opportunity do you have for repeat business?
Low: People can only buy something once from my business.
Medium: People might reuse my services more than once.
High: Whoa! There's tons of opportunity for people to buy additional products or services from my business.
Business Goals
What is the average lifetime value per client:
How much revenue does the average customer generate in their first purchase?
Revenue 3 years ago:
Revenue 2 years ago:
Revenue 1 year ago:
Revenue this year to date:
Revenue goal for this year:
Revenue goal for next year:
Revenue goal for two years:
What would happen if you don’t meet your revenue goal?
How do you plan to exit your business?
Run it till I die!
Pass it on to family.
Get acquired / sell my business.
Quietly close up some day and drift away ...
Current Marketing
What is your Unique Selling Proposition?
How much are you currently investing in marketing on an annual basis?
How do you feel about your current branding and logo?
What professionally branded apparel do you have for your team? (Vehicle wraps, shirts, promotional items, signage, etc.)
Do you have professional photographs of your staff or team members?
Yes
No
Who does your business’ marketing?
We have an agency who takes care of this for us.
We have marketing vendors who do things for us.
An employee does this.
The owner does all of it!
No one does any marketing.
Who manages your website?
We manage our website ourselves.
We have an agency or web developer do that.
How do you feel about your current website?
Have you ever hired a professional for Search Engine Optimization (SEO)?
Yes
No
Which email newsletter program do you use?
Constant Contact
MailChimp
Infusionsoft
HubSpot
ActiveCampaign
Other
None
Have you ever used Google AdWords?
We've never used Google AdWords
We don't advertise on Google currently, but we have in the past
We're running ads now, but not quite sure what we're doing
We're running active campaigns, have our audiences dialed in, and are tracking conversions
Have you ever used Facebook Advertising?
We've never used Facebook Advertising
We don't advertise on Facebook currently, but we have in the past
We sometimes click on the 'Boost Post' button
We're running ads now, but not quite sure what we're doing
We're running active campaigns, have our audiences dialed in, and are tracking conversions
How do you track your sales, leads, and which marketing sources are working?
Not tracking
In a spreadsheet
In a sales CRM
What’s the biggest challenge you're facing in your business at this time?
How are you hoping Ramblin Jackson can help you?
Beef Jerky Club Information
Do you have a different shipping address?*
Yes
No
Shipping Address
Do you have nut allergies?
*
Yes
No
Which do you prefer?
*
Beef Jerky
Nuts