Direct Response Marketing Advisor
(Landscape Marketing Guide)
Be the Trusted Marketing Advisor for Landscape Companies Across the US: Drive Revenue, Build Relationships, and Grow Your Career!
Watch this short video to see if our Marketing Advisor position might be the right fit for you!
Are you a resourceful marketing and sales professional who thrives on delivering practical, measurable results for small businesses? Do you have experience crafting and executing marketing strategies that drive growth in industries like home services or landscaping? Are you excited by the opportunity to build relationships, grow a book of business, and make a positive impact on both your clients and your team?
If so, you might be the next Marketing Advisor (also known as a Landscape Marketing Guide) at Ramblin Jackson, the highest rated marketing agency specializing in the snow and landscape industry (think full service landscape companies, snow removal, commercial landscapers, tree service and garden centers).
We’re looking for fellow Ramblers who have a Grow or Die mentality, who love talking business, want to work with a dynamic and established team with a proven product and the stories to back it up.
This position has a first year total compensation between $85,000 and $110,000+ dollars, and the opportunity to make $120K+ in subsequent years based on your upsells and account retention.
While this position is called "Landscape Marketing Guide" at Ramblin Jackson, you may be looking for or have had other positions with these titles:
- Account Manager
- Client Marketing Advisor
- Sales and Marketing Coach
- Marketing Coach
- Sales and Marketing Coach
You may Be a Good Fit If You:
- Enjoy reading marketing and business books, looking for the next great strategy
- Enjoy leading, inspiring, and giving direction
- Diving deep into sales processes, pipelines and finding opportunities
- Have a creative side, enjoy brainstorming on a marketing campaign and coming up with ideas
- Enjoy building relationships with business owners
- Are genuinely curious about people and want to learn more about them
- Love talking business, marketing and have a bit of a visionary streak
- Are goal oriented and are actively going after your own!
- Have a victor mentality
What’s Hard About This Role (and Who it is not a fit for):
This position is ideal for someone who thrives in seasonal rhythms, enjoys building strong, long-term client relationships, and has the maturity to navigate tough conversations.
Seasonal Dynamics:
You’ll experience the highs of busy seasons where clients celebrate their successes—and you play the hero.
In slower months like December, you’ll help manage client expectations and coach them to stay focused on long-term goals. You'll need to be the confident calming voice during this stressful time of year.
On the flip side, Q1 and Q4 is when landscaper's hire us! And can be busy for Guide's as they renew clients. We balance this out with a paid Winter Break and 4-Day workweek in the summer.
Relationship-Driven Work:
This isn’t about quick, one-off sales. You’ll nurture long-term relationships with clients, helping them grow their businesses year over year. Ideal for “farmer” salespeople who excel at serving existing clients and maintaining rapport.
Remote Work:
This position is Zoom intensive. With lots of meetings with Clients and other Ramblers. We do have our annual in-person retreat and have opportunities to meet up at trade shows, but this is primarily a work from home position.
If you’re self-motivated, socially connected outside of work, and thrive in a remote environment, this could be a great fit!
Adapting to Change:
Our industry is evolving rapidly, from post-COVID trends to innovations in AI and digital marketing.
If you’re excited by new challenges, love to figure it out, and can adapt quickly, you’ll thrive in this entrepreneurial environment.
Leadership Style: We follow EOS from the book Traction by Gino Wickman. Along with EOS our leadership style pulls it's framework from Five Dysfunctions of a Team and The Ideal Team Player by Patrick Lencioni.
We want people who are Humble, Hungry and Smart -- who are willing to Rumble, which means they embrace respectful conflict and conversation as a means to solving problems.
Take The Next Steps In The Hiring Process:
- Apply Online in the Form at the bottom of the page
- 20-Minute Interview with Recruiting Manager
- 30-Minute Interview with COO
- Personality Assessment + Skills Assessment
- Final Interview with CEO
- Background Check + Employment Agreement
The Top 3 Reasons To Be A Rambler:
Grow Your Craft: With a strong focus of personal and professional development through ongoing coaching and mentorship, the Annual Ramblin Retreat in Colorado, the Book Club, and more, we live our Core Value of Craftsmanship in Life and Work, Especially on Fridays. By growing your personal and professional skillsets, you’ll gain more responsibility and grow your income.
Work-Life Balance: Keep your work … at work! Rest well at night with full benefits, job stability, and an accommodating family-friendly schedule. Our 100% virtual/remote empowers our team to do highly focused work from their home office. Note: we do work normal business hours. We close the office from Christmas Eve thru New Years Day each year, and have an accommodating holiday/vacation policy for our team.
Small Business, Big Results: Help Snow & Landscape Businesses Ring The Bell when you exercise creative freedom as an individual and as part of a team to implement the best digital marketing solutions for small businesses.
Advance Your Career with Ramblin Jackson: Culture, Leadership, Collaboration, & Advancement
Ramblin Jackson's Core Values
Our Mission
You won’t be anonymous at Ramblin Jackson. You’ll get to do great work, collaborate with other top performers, and make a real difference in small businesses across the US.
Compensation
This is a full-time employee position with an expected first year total compensation of $85,000 to $110,000+ with a base salary of $75,000 to $87,500 (negotiable based on experience) + commission and bonuses for renewals, upsells and meeting the Gold Standard. Target Year 2 total compensation is $105,000 to $125,000+ when renewals, upsells, bonuses, and Entrepreneurial Pay Plan eligibility after 1 year work anniversary.
Career Advancement Opportunity
You’ll also have the opportunity for advancement, to develop into a Senior role and other positions in the organization. We are growing and need great people on our team!
Commission Structure
Below is a general representation of our commission structure. Specifics and additional information are available during the interview and included in the Employee Handbook.
| Item | Commission | Frequency |
|---|---|---|
| Renewal Sales Commission | 2.5% of the total Annual Plan (Typically between $20k - $35K) | Paid monthly as the client pays |
| Wild Frontier Renewal Bonuses | $500 per renewal | Paid when client starts their Wild Frontier Annual Plan. |
| Upsell Commission | 5% | Paid monthly as the client pays |
| Gold Nugget Ascension to Wild Frontier | $750 per ascension | Paid when client starts their new Wild Frontier plan. |
Account Structure
Below is an example of a typical client load for an Marketing Advisor who is at 80% capacity. Tier is based on our Growth Plan level, with Wild being the highest touch. Average time per month is the typical time spent per client at that tier level.
| Tier | # of Accounts | Avg. Time Per Month |
|---|---|---|
| Wild Frontier | 12 | 4.3 hours per client |
| Gold Nugget | 10 | 2.5 hours per client |
| Silver Spur | 8 | 1 hour per client |
The Marketing Advisor is Responsible For The Following Key Accountabilities
As a Marketing Advisor, you’ll be the trusted guide and strategist for our snow and landscape clients, helping them achieve real business results through targeted sales and marketing campaigns. You’ll meet with clients regularly, dive deep into their goals, and guide them in building strategies that drive revenue growth, improve customer relationships, and make the most of every marketing dollar.
This is not a "brand awareness" role—this is about results-driven marketing. We want someone who understands small business challenges, appreciates the entrepreneurial mindset, and is passionate about helping others succeed. We want someone who loves talking business!
This role requires a love of sales—both in helping our landscape contractor clients increase their sales and in upselling additional services or renewals to nurture and grow your book of business. You won’t be tasked with cold prospecting or opening new accounts; instead, this is a farmer role focused on developing relationships and cultivating success for your existing clients.
Results-Driven Strategy and Coaching To Landscape Company Owners
- Serve as the trusted advisor for clients, clarifying their business goals and developing actionable sales and marketing plans to achieve measurable outcomes, working within the Tree of Good Fortune process from our CEO’s book The Tree of Good Fortune: The Landscaper’s Guide to Sales & Marketing
- Lead regular strategy sessions with clients, focusing on improving revenue growth, enhancing customer relationships, and maximizing ROI.
- Use tools like CRMs, sales dashboards, and performance metrics to identify and capitalize on opportunities to close deals and optimize their sales pipelines.
- Advise clients on creating targeted, results-driven campaigns that align with their goals and deliver a strong return on investment.
- Emphasize accountability and actionable outcomes over brand awareness to ensure clients see real business results.
Client Success and Retention
- Foster long-term client relationships, maintaining a high retention rate (targeting 90% or higher).
- Actively oversee client progress to ensure strategies are driving tangible results for their business.
- Measure success using Ramblin Jackson's Gold Standard: On-Time, In-Budget, and Happy Clients (with a goal of 85% NPS or higher).
- Act as the primary point of contact for clients, building lasting relationships based on trust and expertise.
- Be a proactive advocate for client needs, ensuring internal teams deliver high-quality work that aligns with their expectations and goals.
Account Growth and Upselling
- Identify and present opportunities for clients to enhance their marketing strategies through additional services or upgraded plans.
- Lead renewal discussions for Annual Marketing Plans with a focus on cultivating trust and driving continued success.
- Collaborate with Ramblin Jackson team members to craft and deliver customized renewal plans.
Your Responsibilities
- Meet with clients to clarify their business goals and develop actionable sales and marketing plans.
- Use tools like CRMs, sales dashboards, and performance metrics to help clients identify opportunities to close deals, engage leads, and improve their sales pipeline.
- Have an understanding of SEO, Google Analytics, Google Ads, email and social media play a role in marketing campaigns and how they drive sales.
- Guide clients on creating impactful marketing campaigns that drive ROI, focusing on accountability and practical outcomes.
- Build lasting relationships with clients, acting as their go-to advisor for marketing and sales strategy.
- Oversee the client relationship to ensure success for the client, the agency, and yourself ("win-win-win").
- Drive account growth by identifying opportunities for clients to purchase additional services, renew agreements, and scale their marketing efforts.
- Collaborate with internal teams to execute strategies effectively while maintaining a high standard of service for your clients.
- Work with the Project Manager to help facilitate a successful transition from Projects to Accounts.
- Manages the Client and the team through the Annual Renewal Process including:
- Annual Marketing Audit
- Annual Strategy Meeting and follow up
- Plan creation and presentation
- Excellent note taking (with AI assistance) so all meeting notes make it into Asana and HubSpot for the rest of the team.
- Submitting and following up on website edit, SEO research and other requests from the Client.
What We're Looking For
- Sales and Marketing Experience: Proven experience in sales and marketing for a small business, ideally in home services, landscaping, or a related field. You’ve been in the trenches, creating and executing campaigns that deliver tangible results.
- Love of Sales: You genuinely enjoy sales—both in helping your clients grow their revenue and in identifying opportunities to nurture and expand your book of business.
- Farmer Mindset: You excel in developing and nurturing existing relationships rather than hunting for new accounts.
- Resourcefulness: You know how to make the most of a marketing budget and have a knack for creative problem-solving.
- Entrepreneurial Mindset: You understand the unique challenges of small business owners and genuinely enjoy helping them succeed.
- Relationship Builder: You thrive on building long-term relationships and earning trust through consistent, valuable support.
- Results-Oriented: You’re driven by outcomes, accountability, and making a meaningful impact on your clients' businesses.
- Positive Mindset: You see the value in small business and capitalism, and you’re excited to play a role in helping entrepreneurs thrive.
Required Technical Skills
- Client management skills
- Team collaboration
- Strong phone and video conference presence, and writing skills
- Continual self-education
- Enthusiasm for helping small businesses in the US
- 3+ years experience in sales or customer service positions
- 3+ years experience with Digital Marketing
- 3+ years with CRM systems (HubSpot and similar)
- Understanding of WordPress, SEO, Google Analytics, Google Ads, email and social media and how they drive sales
Other Required Skills
- **Previous experience in a marketing agency
- Strong communication + reasoning skills
- Experience with Asana, Toggl, and Google Workspace products
- Team collaboration skills + able to give and receive constructive criticism
- High level of professionalism and attention to detail
- Effective time management skills + the ability to meet deadlines while working remotely
- Ability to multitask + prioritize work schedules
Grow your skills, career, and income when you join our high-performing team.
We wrote the book on digital marketing for local business -- literally. And it was a bestseller!
Ramblin Perks + Benefits
- 4-Day Summer Workweeks - 12 paid Mondays off in June, July, and August.
- Cash Money - Employee Profit sharing after 1st year. Some positions have additional regular bonus opportunities.
- Paid Winter Break - Our office is closed from approximately the day before Christmas Eve through New Year’s Day, depending on the calendar.
- 5 Paid Holidays - Memorial Day, Independence Day, Labor Day, Thanksgiving Day, day after Thanksgiving.
- Paid Vacation (2 weeks to start, 3 weeks after three years at Ramblin Jackson)
- Paid Sick Days (3 days)
- Health, Dental, and Vision Insurance - Insure yourself with options to insure your spouse and your children with our 50% employee + dependent health benefit match with dental and vision options. We offer different options for quality insurance including HSAs, PPOs, FSA, and HMO options.
- Paid Parental Leave - See Employee Handbook for details.
- Paid Volunteer Days - 4 Days per year to give your time and talents to a non-profit of your choice!
- Short/Long Term Disability Insurance - Options for Parental Leave add-on. See Employee Handbook for details.
- 100% Virtual! - Work from home.
- Normal Business Hours - We work normal business hours -- 8am to 5pm MDT with a one hour lunch break. Flexibility for Ramblers in other time zones. The main point: we don’t expect you to work more than 40 hours a week.
- Ramblin Jackson University - Learn new skills and onboard quickly with Ramblin Jackson’s online training program.
- Beef Jerky Club - Each week, Ramblers nominate and praise team members who are living the Core Values. Get nominated the most in a month and win a $200 prize. Get the most nominations in a quarter and you get to keep Barry the Bull trophy for the following quarter.
- Book Club - Learn new business skills as you read a premium business book that the team reads together.
- Ongoing Professional Development - Weekly/bi-weekly coaching meetings including employee work/life balance coaching
- Hardware - We’ll provide a current, up-to-date computer, if needed. Most of us use Macs, but some of our team prefers PCs.
- Sweet Software - Get your job down with ease using great software! Whoaaa nelly!
Other Requirements
Because this is a virtual position, having a strong on-camera video presence is essential to establish trust and credibility. While this is a work-from-home position, we expect you will dress (for video meetings) as if you were meeting a high-end client in person.
- A Meeting Room - Must have a presentable home office that looks Professional in Video Conferences. A Meeting Room should be a neatly organized room without a lot of backlight, clutter, or things that would distract from the sale. Ramblin Jackson will provide a webcam, lighting, backdrops, and other audio/video equipment as needed.
- Professional Wardrobe and Appearance - The Account Manager must present him/herself accordingly with business casual attire while attending video conferences, in-person meetings, or events with clients.
Are you our new Marketing Advisor? Fill Out The Form Below!
NOTE: We love AI. But not in our applications. We want to hear from you, not ChatGPT. Thank you.
