Jack Jostes Interviews AJ Mirabedini at #GKICsc
Today Jack Jostes is interviewing guests at GKIC’s SuperConference. Here’s an interview with GKIC CEO A.J. Mirabedini to help you understand what the SuperConference and GKIC are all about!
Hi, I’m Jack Jostes, and I’m at GKIC SuperConference with A.J. Mirabedini, the CEO of GKIC. A.J., what is GKIC, and what is the SuperConference?
GKIC is the global community for entrepreneurs. We have membership from all over the country, actually all over the world. We have 18 nationalities represented here at our SuperConference. We are a gathering place for entrepreneurs from all industries that come together at our events, and really as a part of our organization, to learn how to be entrepreneurs, learn how to market themselves, and how to find some synergies with other entrepreneurs.
A lot of small businesses are really good at what they do as a business, but they fail at some of the other areas. We really try to help them with that. Marketing, in particular, where we advocate for them to have a marketing approach that always has an offer. There’s always an ROI, a measurable ROI. It’s a very systematic approach to stay within the entire cycle of a customer’s life within their business. We advocate that, but we also touch on every other parts of the life and the success of a small business.
Super Conference is one of our events. We do three in a year, and this is where we have over 600 small businesses attending from, again, all over the world. Like I said, 18 nationalities represented, and we teach them a lot of things. We introduce them to a lot of great other businesses. We help them to use this as a launching pad for the rest of the year.
What tip would you have for people who want to get started with direct response marketing or just want to improve their marketing in general?
The thing about a small business is need to find an expert, somebody like Rambling Jackson. Certainly for us at GKIC.com. I think that’s a good introduction to it. I think the need to understand that marketing is their business, not as a part of their business, and to really approach it from a customer’s perspective. I think that would certainly help it. I think getting with an expert is the key part of it. A small business doesn’t try to do their own accounting. They hire an accountant. Marketing is the same thing. You need to go to an expert to learn how. It needs to be done right.
Great. Well, thank you very much, and if you guys are here, join me at 1:15 PM for my presentation of How to Get the Winning Hand with Local Search. If you can’t make it, you can get the video and my slides at RamblinJackson.com/SuperConference. Stay tuned for more interviews with people we’re meeting at this awesome conference. See you online.