Jack Jostes Interviews Dave Dee at #GKICsc
While at #GKICsc in #Jacksonville, Jack Jostes was able to interview a lot of cool people. Here is an interview with Chief Marketing Strategist of GKIC, Dave Dee, who gave us a tip on how to get more leads and close more sales!
Hi. I’m Jack Jostes and we’re here at GKIC’s super conference. I’m with Dave Dee, the chief marketing strategist at GKIC. Dave, what marketing tip would you give to small businesses who want to get more leads and close more sales?
Sure. Well, the thing is most business owners try to find that golden bullet. They try to find that one thing that’s going to bring in all the leads for them and that’s deadly because, at any one time, any of those things can disappear. For example, a lot of people were making a lot of money and generating a lot leads with Google Adwords when it first came out. Then Google did the first Google slap, as they called it Changed all of the rules and those folks that were relying exclusively on that one method lost … Some of them lot their businesses or their incomes were cut in half. The main thing that somebody can do is have multiple sources of leads, online and offline.
At GKIC we teach an integrated approach. You want to use SCO. You want to use Facebook. You want to use Adwords. You want to use all that stuff but you also want to use things like direct mail. Send some postcards. Do things online and offline. Build a stable base so you have more than one method for generating leads. If one of them goes away, well you’re business may feel a little bit but it won’t collapse.
What would you recommend for businesses who want to get started with direct response marketing? How can they learn more or how can they get started?
Sure. The best thing to go is to GKIC.com and check out, we’ve got a free webinar on there. It’s called the Magnetic Marketing Webinar. Where it will teach you how to attract as opposed to pursue your ideal customers, clients and patients.
Great. Well thanks so much for sharing that with us. We hope that you join us at RamblinJackson.com/SuperConference to see my presentation video from this conference and more videos. We’ll look forward to seeing you online.