Facebook Ad Specialist
I’m a Michigan native that is pretty content here in the ‘mighty mitten’, as it’s nice to have a mix of land and water to get away and go fishing. When I’m not trying out the latest pizza joint, you can find me obsessing over marketing data and big picture strategy. I’ve always loved the creative side of marketing, but I wanted to be data driven in my life. This drove me to stop going to school for computer animation and complete my undergraduate degree in business administration and forensic accounting, and ultimately my Masters of Business Administration (MBA) from The University of Michigan, and a few certifications including artificial intelligence and data science.
I’ve spent the majority of my 16 year career in Michigan, from working in printing as a pre-press technician and image retouching to working for an online shopping startup, where I created a data based email marketing methodology, on-site ad revenue program, as well as started a ‘daily deal’ program. After dabbling in the online shopping realm in Colorado, I moved back to Michigan to work in automotive, where I’ve worked in various capacities from predictive analytics and marketing insights for OEM advertisers, to managing a global brand, and tier 3 B2B business development strategies. Outside of my every day, my goal is to be diverse – and I do this by working independently with online retailers, local businesses, and universities by speaking on topics such as big data and consumer profiling.
Now as an outside consultant in the realm of Facebook advertising, I use data from different perspectives to get the best creative, the most effective consumer message, and the right target audience – making sure that the customer’s voice is heard loudly. I want to put big agency technologies and insights into the hands of very hard working people who need the most out of their budget.