Why Too Many Keywords Can Be Bad for Search Engine Optimization [Video]
KEYWORDS! All of the keywords! I want to be found for everything! Yes! Can I be found for the word everything too?!
The age of the internet has brought with it this onslaught of keyword mania, and there are LOTS of words everyone wants to be found for. Here at Ramblin Jackson, keyword selection is our FAVORITE and our most sacred process. Determining the correct keywords for businesses is the ultimate game of internet chess, and we don’t take it lightly.
The right keywords put to good use will result in NEW business and will show a nice return on investment, which is everyone’s goal.
We often have clients who want to be found for everything that can possibly relate to their business, and rightfully so! The catch here is making certain the keywords selected are specific, have a nice traffic volume relative to the business AND a level of competition that’s competitive for local businesses. Don’t expect to rank on the first page of Google for the word “Google”! In a more realistic local example, don’t expect to rank on the first page of google in the first position for “Luxury Real Estate Boulder”! If you search for it, you’ll quickly understand why: the first few pages of Google are full of international real estate companies that local companies can’t compete against.
That said, there’s great news, we just have to work a little smarter, and we need to be focused. For this reason, more keywords aren’t necessarily a good thing, infact too many keywords can water down the process, confuse Google and keep local businesses from ranking well.
In our experience, two keywords are the most you should have on a webpage, and they should be relevant to each other. Simply changing the order of your keyword phrase, like “Boulder Search Engine Optimization” and “Search Engine Optimization Boulder” can produce varied results. For these reasons, for a typical new build 5 page website, we always recommend no more than 10 keywords, with the likelihood we’ll settle on 7.
I know what you’re saying: But Chase, that’s really not a lot of keywords AND there are additional areas of my business I want to be found for! There’s great news for both of these important points. The first is that when you begin to rank well, and are competitive for the keywords we initially targeted, you’ll begin to rank for surrounding keywords as well. I like to call this keyword by-proxy! And the second is that when you want to highlight and grow specific areas of your business, you should be developing pages dedicated to whatever that specialty or new product may be.
March 16th, 2016 | Social Media Marketing | Jack Jostes
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