Shades of Green Boosts Hiring Success by 50% with Ramblin Jackson's Strategic Marketing and Team Engine Integration

Jarratt Calvert, from Shades of Green Nursery and Landscape, discusses the positive impact Ramblin Jackson and Team Engine had on their recruiting process in North Texas. Initially focused on marketing for customer acquisition, they realized the importance of using marketing strategies to attract high-quality employees. Ramblin Jackson significantly improved their recruiting process, helping them find ideal employees with both plant knowledge and customer service skills. This freed them from retaining subpar employees and resulted in the best new staff during the busy spring season.

The Problem They Were Having:

Shades of Green faced hiring challenges, struggling to efficiently recruit employees with the specific skills required for their garden center, which includes both plant knowledge and customer service expertise. Prior to working with Ramblin Jackson and Team Engine, they grappled with employee retention issues and needed a more effective approach to attract and retain quality staff.

How We Helped:

• Broadened Understanding of Marketing: Ramblin Jackson shifted Shades of Green's perspective on marketing, emphasizing its dual role in attracting customers and positioning the business as an appealing workplace for potential employees.
• Specialized Recruiting Solutions: Team Engine, recommended by Ramblin Jackson, helped Shades of Green identify candidates with the specific skill set required for a garden center, balancing plant knowledge with strong customer service skills and ensuring a consistent influx of suitable candidates while minimizing the need to retain underperforming employees.
• Enhanced Employee Communication: Ramblin Jackson advised Shades of Green to utilize Team Engine's communication tools, particularly text messages, to improve internal communication. This included sending weekly nursery notes directly to employees' phones, resulting in higher open rates compared to traditional email communication.
• Ongoing Support and Innovation: Ramblin Jackson provided continuous support to Shades of Green, offering new ideas each year to enhance various aspects of the business, including marketing, recruiting, and company culture. This ongoing partnership has proven valuable for Shades of Green's overall success.

The Results We Got For Them:

• Reduced Employee Retention Issues: With the assistance of Team Engine, Shades of Green was able to avoid retaining underperforming employees for too long, leading to a higher quality team and improved overall performance.
• Improved Internal Communication: Implementation of Team Engine's communication tools, especially text messages, enhanced internal communication within Shades of Green. Weekly nursery notes sent directly to employees' phones increased open rates compared to traditional email communication.
• Diversified Communication Channels: The use of a bilingual service for text messages addressed the diverse workforce at Shades of Green, ensuring clear communication with employees whose first language is not English.
• Continuous Innovation and Support: Ramblin Jackson's ongoing support and innovative ideas, have contributed to the continued success of Shades of Green, and has extended beyond marketing to areas such as recruiting and company culture.