Hiring Ramblin Jackson Is So Much More Than
"Getting A New Website."
Watch this short video to see how much you should budget for your landscaping digital marketing. Don’t worry; we’ll tell you the price range (written below as well) within the first couple minutes. Ramblin Jackson builds digital marketing web properties that WORK for the long haul.
What Kind Of Return On Investment (ROI)
Do Landscapers See From Ramblin Jackson’s Marketing Programs?
While most clients notice an immediate increase in their Google ranking and internet lead generation (after launching their Project), Return On Investment is best measured in the years after we finish the project. It’s a lot like building a landscape. It will look beautiful when we plant it, but the truth of the matter is how does the maintenance crew handle it, and how does it look on the bottom line of the business in three years? Here are a few stories from clients who track their sales and marketing and then share it with us. Note: Clients who actually track their sales and marketing and share it with us get the best results! Each of these clients works with Ramblin Jackson on their Project and ongoing Growth Plan.
“Honestly, everything you guys have done, you guys have changed my business. You've changed my team. I've grown from five employees to 12 employees in one year. This year we'll hit $2.8 million in sales. Last year we did 1.8, so we're going to increase our sales volume by $1 million in a year. We're developing new staff. We're growing exponentially. And really, it started from the beginning with Ramblin Jackson. You guys are kind of the first part of our business development team, and we're super happy you're on The Cutting Edge.”
- Matt Preuss, Cutting Edge Landscape Design | Los Alamitos, CA
"Jack got great results for us. Up in the Vail Valley, running a landscaping company is different. Our Search Visibility for our keywords on Google went up 140%, and we are now Getting FOUND Online by the customers we want.”
- Rich Leeman, Landscape Technology Group | Vail, CO
“We're definitely seeing an uptick in our Google leads, which is great. I love being confident about that… Last month, just from Google alone, we did $40,000 from Google. We're working, we're seeing steady progress, we're seeing steady leads coming in that we know that are from Google because that's what the clients are telling us. We are spending only 59% of the previous year’s advertising budget, and we’re increasing our revenue by 22%.”
- Craig Attkisson, Green Side Up Landscaping | Richmond, VA
“I didn’t know that you could pinpoint service areas so well through SEO until I worked with Ramblin Jackson.”
- Jake Harris, Jake’s Designs | Colorado Springs, CO
“We've been working with Ramblin Jackson for about two years, and since working with Ramblin Jackson, our Google search engine optimization has increased dramatically. And because of that, our sales have probably gone up by about 10 to 15% a year. And, our advertising budget has decreased. And so we're actually spending less money on Google ad words and other forms of advertising, yet getting higher customers to find us. So it's a win-win. We save money and get more customers.”
- Brad Wolfe, Founder | Organo-Lawn
“This was the first time that we've experienced as a company, and we are a large commercial landscaping company, of someone listening to us and listening to what we do. And that is what really, truly sets Ramblin Jackson apart is that they listen to their customers.”
- Stacy Parcell, CoCal Landscape, CO
What Is The Price Range For Your Services?
The short answer: We create custom marketing plans based on your sales and marketing goals, local competition, and budget. The investment can range from $6,000 to $40,000 for an initial Project, which typically takes four to six months and $1,500 to $3,000 per month for a Growth Plan, which starts after the Project is completed.
There are three distinct phases of working with Ramblin Jackson:
First, we do a small project which costs $397… if you qualify. (Not everyone qualifies for the $397 first project.) We have an initial phone call — a Marketing Strategy Meeting — where we’ll ask each other questions to see if it makes sense to move forward together. Qualified clients invest $397 for a Digital Marketing Audit + Custom Marketing Plan Creation, which we apply as a credit towards their Project.
Includes:
- A plain English, custom marketing analysis document (Audit) with comprehensive scores on your Foundation of Digital Marketing against your competition + where you need to be to reach your goals. This will help you understand where to focus on your marketing first, so you get the best results fastest without wasting time or money on unnecessary marketing.
- A custom video analysis, recorded by our CEO and Amazon Best-Selling Author Jack Jostes, highlighting the biggest issues in your sales and marketing funnel with suggestions for improvement.
- A detailed, line-item Marketing Plan broken into phases, payment milestones, timelines, and estimated future marketing investments to maintain and grow your online presence.
- A two-hour marketing strategy meeting with our Landscape Marketing Strategist to review your Audit findings and marketing plan.
A detailed Agreement outlining the written scope of work for your Project and Growth Plan, including payment terms, your role in the project, and explicit detail that YOU own the copyright to everything you hire us for after you finish paying for the project!
Your Digital Marketing Audit and Marketing Strategy Meeting will reveal strengths, weaknesses, and opportunities to improve your sales and marketing, which we will present in the form of a Marketing Plan. The Marketing Plan will include an initial Project, which typically comprises work on the Foundational Three: Branding, Website Design, and Local SEO. Prices can range from $6,000 to $40,000, with most clients investing around $25,000 to $30,000 for a comprehensive project that includes Branding, SEO, and Website Design + Development.
In the $6,000 to $12,000 range
In our Spring and Fall Cleanup Package ($6,000), we can help you Get FOUND Online through a small, fast SEO Project. This Project includes a Google Maps Boost to increase your presence in the Map results, creating a Sitemap with an outline of your website’s SEO settings (Page Title Tags, Meta Descriptions, etc.), and light On-Page SEO. This is a great small project we can get done quickly during your busy seasons when you might not be available to collaborate on a full website design or branding project. *Copywriting is not included in this project, which is part of the reason we can do it quickly and with a smaller budget.
In our Local SEO Packages ($8,000+), we will perform Keyword Research to discover what your customers are searching when they try to find businesses like yours; write, edit, and optimize your website text to be 1,000+ words long; implement all of the SEO on your website for the pages in the project, and perform a Google Maps Boost + online map optimization. The result of this package is Getting FOUND Online!
Branding, Logo Design + Visual Identity ($3,000 to $10,000+)
Whether it’s modifying your existing logo and visual identity, so it looks great on digital devices and your new website or doing a full rebranding, our strategy and design team will make you stand out as THE landscape company in your local market. Our branding and visual identity projects can include logo design, branding guidelines, letterhead, social media icons, business cards, vehicle wraps, signage, and more.
In the $15,000 to $25,000 Range
Landscape Contractor Website Design + SEO Package ($16,500+)
Using our custom WordPress Theme designed exclusively for green industry contractors, we will design, develop, and optimize a new website for you. This includes the Hell Yes Customer Branding + Sales Process Workshop, done-for-you copywriting, full Search Engine Optimization (SEO), Service Area Sitemap Architecture (Tree of Good Fortune), and website development. The investment for our Landscape Contractor Website Design + SEO Packages typically ranges from $16,500 to $25,000 depending on your budget, timeline, and number of webpages, contact forms, and integrations.
Half-Day Hell Yes Customer Branding + Sales Process Workshop
Projects in the $15,000+ range include our Half-Day Branding + Sales Process Workshop. In this engaging strategy meeting with our CEO and Project Manager, we’ll dive deep into your Hell Yes Customer, Most Profitable Services, Unique Selling Proposition, Messaging + Differentiation, and Sales Process. We will consult with you on making adjustments to your process so that your Sales, Marketing, and Delivery are aligned. This meeting is recorded, professionally transcribed, and used in the copywriting of your website so we can literally get your “voice” in the text, without you having to do the actual writing!
In the $25,000 to $40,000 Range
Custom Website Design, Search Engine Optimization (SEO), Sales Process Improvement & Visual Identity ($25,000+)
While we have our own Landscape Contractor WordPress theme, which allows us to build sites faster and less expensively for smaller companies, our Design-Build clients typically invest in a Custom Website Design & Visual Identity Project. These websites go through our 5-Step Design Process, which includes a custom wireframe, custom photoshop design, and custom development. These sites have a higher design finish that helps our most demanding design clients stand out from the herd.
Custom website design projects include SEO work, Branding, and Copywriting, and typically range from $25,000 to $40,000. A project on the higher end of that budget would likely have more pages (30+) and include a full rebrand.
$40,000+
For $40,000+, we can help you with a full Rebranding, Custom Website, Photography, Video, Sales Process, and more.
While many of our clients range from $700,000 to $5,000,000 in annual revenue, we have the staff, experience, and expertise to work with $10,000,000+ landscape companies that may need more digital marketing than the smaller projects.
Project budgets are created with you. The ranges above are meant to give you a ballpark of what to expect. Contact us for a Marketing Strategy Meeting to start the process today!
After we complete the project, most clients choose to work with us for their ongoing marketing Growth Plan, which is typically between $1,500 and $3,000 per month and starts after completing the Project payments.
Like a landscape, you must nurture what you’ve planted to bear fruit. The same is true of your digital marketing, which is why we created the Tree of Good Fortune analogy.
Above all, your Growth Plan is a long-term relationship. We become part of your team. While you’re focusing on your employees, we are working hard to keep you up-to-date with the latest changes online, sharing industry trends and What’s Working for our other clients, offering exclusive events and coaching, and more. You can count on us to be responsive, proactive, and creative. We’ve got your back in this weird digital world!
Your Growth Plan will be customized based on your Project and may include:
Exclusivity Our Wild Frontier Clients enjoy exclusivity, which means that we’ll turn away your competitors in your area if they try to hire us. This means that you’ll attract the best possible leads in your market, dominate your online presence, recruit the best employees in town, and keep your trade secrets close to the heart. We have over 30 companies on a waitlist throughout the country. This is no B.S. See ramblinjackson.com/exclusivity for more.
Landscape Executive Mastermind As a limited time bonus for 2020 and 2021, our Wild Frontier Clients enjoy a monthly Landscape Executive Mastermind over Zoom with our CEO, Jack Jostes. Imagine the power of five to ten other multimillion-dollar landscape owners helping you solve some of your biggest business challenges that they may have already worked through. Besides, being at the top is lonely and weird! The bonding that happens in this mastermind is unlike anything else.
Priority Service Need an employee you just fired removed from your Team Page right away? Get a terrible review on Google, and you’re not sure how to respond? Have a strange sales and marketing challenge you can’t figure out? Our Growth Plan team gives you Priority Service, so you can rest assured that your web presence and questions will be taken care of right away.
Dedicated Account Team When you’re our Growth Plan client, you'll have several highly-skilled, well-trained, background-checked, trade-specialized Ramblers working on your account. That includes a dedicated Account Manager who manages your strategy, report, and long-term success; an Account Coordinator who is responsible for making sure all of your work is completed on time, and collaboration from our CEO, Local SEO Strategist, WordPress Web Developer, and other specialists making sure your work is done expertly each time. Our Account Manager will provide regular strategy meetings with you to ensure your sales and marketing are heading in the right direction.
Exclusive Networking & Private Event Invitations Honestly, we have amazing clients… partly because we are really picky about who we work with. This makes for an incredible client list of businesses who take great care of their employees, communities, and customers. We love getting our clients together at private VIP dinners around conferences like the ProGreen EXPO in Colorado, the GIE Expo with the NALP in Louisville, and more. We’ve helped landscapers connect with blue spruce nurseries, connected people with jobs, and more. The green industry is pretty big — but the great thing is, it’s actually quite small.
Done-For-You SEO Content Creation Our Wild Frontier clients typically have two brand new, professionally-written, search engine optimized pages added to their website each and every month. This will help you massively expand your Tree of Good Fortune to generate leads throughout your entire service area. Done-for-you means we do all of it: the strategy, keyword research, copywriting, proofreading and editing, website design and development, search engine optimization, and ongoing analysis and refinement. You can rest assured that your online presence is growing. By this point, we’ve already completed your Project, so these pages are produced with the right style, tone, and local market knowledge we’ve gained from working together for several months leading up to this point.
Technical SEO + Link Building We can provide you a big list of all the technical geeky stuff we’re doing. But you probably won’t read or understand it. Each month, we execute typically over 50 highly skilled SEO tasks that help you keep growing online.
Sales Coaching Selling to internet leads is different from selling to word-of-mouth leads. We’ll coach you on how to respond to internet leads and leverage your website in the sales process, so people show up qualified and ready-to-buy from you because you’ve educated them so thoroughly. The conversations about sales typically lead to great ideas for the Done-For-You Content creation… and this makes you cash!
Online Reputation + Review Management How should you respond to negative reviews? How will you systematically collect reviews — and feedback — from each and every client? How can you use your Net Promoter Score to manage and inspire your team? From the technical part of getting reviews to the more important strategic advice on when in your sales process should you get reviews, we’ve got you covered.
Analytics + Reporting Each month, you’ll get a customized report that shows you where you’re ranking on Google and how your online presence for your ideal keywords is improving. We can report on things like # of leads from the website, directions to your garden center from Google Maps, or whatever information you find most valuable. Most importantly, we review the reports with you over the phone or Zoom, so you actually understand them. The reporting helps us have conversations with you to continue improving your marketing.
Strategy Meetings + Coaching Throughout the month, you’ll have scheduled Strategy Calls with your Account Manager to review the Done-For-You Content deliverables, reports, and talk through changes in your business’ sales, marketing, and recruiting.
Website Content Edits + Updates What if we just put those new photos on your site for you? Wouldn’t that be great? Let’s do that! Throughout the months, we’ll make updates to your website photos, content, and design. Most small changes (adding new photos, editing text, etc.) are included with your flat-rate growth plan. We can also do Enhancement Projects (like new website designs, bigger technical buildouts, online scheduling, etc.) for an additional budget as needed.
Website Security, Maintenance + Hosting We will automatically backup your website every day, so if your new intern accidentally deletes it or a Russian robot hacks it, you’re covered. We take care of all the technical updates to keep your site safe, backed up, and ready to help generate new qualified leads to your business, day or night.
Growth Plan budgets are created with you. During your Marketing Strategy Meeting, we can give you a closer range to expect. When you invest in the Digital Marketing Audit, we will create a Marketing Plan that has a detailed, flat-rate project and a flat-rate Growth Plan that explains your recommended plan.
10 Considerations For Your Landscaping Company’s Digital Marketing + Website Budget
Most people entirely skip this and just make a pretty website.
Who is your Hell Yes Customer?
Which clients invest the most?
Which neighborhoods are they in?
What keywords do they search on Google?
Do you have photos of projects for this type of client?
No, really… who is your Hell Yes Customer? We won’t let you get away with trying to be everything to everyone… let’s FOCUS and make some profit!
What is your company's Sales Process?
Who answers the phone at your company?
Is that person ready to SELL?
What are the steps in the sales process?
Do you have a sales process graphic where potential clients can learn about buying from you or what to expect?
Do you market and build value with your process?
How will your website help funnel people into your sales process?
What do you wish people knew about your company BEFORE they talked with you? (Hint: don’t you wish you had a Pricing page like this for your own business?!)
Branding is critical to distinguish your company from your competition — to attract new clients and quality employees.
What are the Three Reasons to Buy From Your Company vs. Any Other in Town?
Is your Business Name, Logo, Tagline, and Visual Identity a current reflection of who you are NOW and where you are heading?
Will your website design/marketing team help you create your branding and messaging, and make sure it is clearly communicated in the text on your website?
Who is going to write the copy for your website? Do they know the difference between lawn mowing and lawn care… between a perennial and an annual… between a road apple and apple pie?
Will the content funnel people through a sales process to drive them to a specific result?
Will the person writing the content for your website write SEO content that doesn’t sound like a bunch of keywords crammed into the document?
With Ramblin Jackson projects, you do NOT need to write the copy.
We do that for you!
What are the keywords that your customers search online? Have you done keyword research, so you ACTUALLY know what your customers are looking for? Did you know there are nearly twice as many searches for “sprinkler” phrases over “irrigation”... But most “irrigation contractors” would never know to use the word sprinkler in their marketing?
How does your business show up on Google Maps and the dozens of online directories?
Does your website have optimized title tags, meta descriptions, and content that will help your potential customers find you when they search on Google?
How will your business systematically collect reviews and respond to negative feedback?
How happy are you with your current logo and visual identity?
Will your website be a custom website design and development (recommended for landscape design companies) or a theme/template site (recommended for newer, smaller companies with introductory budgets)?
How many different page layouts will your website design include?
Which content management system will be used for your website development? (i.e., WordPress, Joomla, SquareSpace, Wix, Weebly, GoDaddy Website Builder, etc.) Ramblin Jackson builds WordPress websites.
Will your site be developed so that you or someone on your team can make changes to the photos, text, and content easily, or will it always require a developer?
Photos are ESSENTIAL to landing qualified leads from the internet.
Will you use original photographs or stock images?
Who will resize and optimize your images, so they load quickly on the internet?
Do you have photos of your staff, vehicles, and projects?
Note: we recommend that you have your own custom photography. If needed, we can provide this service or, for an initial phase, provide high-quality stock photography, which you can easily update later to your photos when you get them.
Holy cow… who will manage the first seven items listed here, so the project is On Time, In Budget, at High Quality, and achieves the business result you want? At Ramblin Jackson, you’ll have a dedicated Project Manager with exceptional technical skills, marketing experience, and project management expertise to see your project through from start to finish.
If the company owner you’re hiring — or worse, a web designer — is the Project Manager, think twice!
Who owns your website design and content? At Ramblin Jackson, it’s explicitly clear in our Agreements that our Clients own the designs, development, and text after they complete their payments for their projects. Be careful: not everyone rolls that way! Warning! They could hold your site hostage! (Even if you don’t hire Ramblin Jackson, don’t EVER work with someone where you don’t own the work.)
Who will host and maintain your website to keep it up, running, and secure?
At Ramblin Jackson, we offer Website Hosting and Maintenance, so you won’t need to worry about that stuff. When we create your custom marketing plan, you’ll know all of the expected costs associated with the site’s ongoing maintenance right out of the gate.
We Include All 10 Items In Your Marketing Plan
When we create a Project Budget for you, we will have a conversation about the above ten items. While not all of them may fit in the budget for your initial project, you’ll have a clear understanding of what is included and what is not included, and opportunities for the future. Like a landscaping project, we can help you create your online presence in phases that meet your budget, timeline, and availability to collaborate with us. Did your last web design company ever talk to you about your Sales Process? We know they didn’t. And that’s the problem!
Here's Our Process For Creating A Custom Marketing Plan And Exact Budget For You
Design
First, we’ll help you Design your Strategy. We start with a simple, 30 to 45-minute Marketing Strategy Meeting phone call to see if we’re a potential fit and if we can work with you. (Note: we only take on one contractor per service area as part of our Exclusive Wild Frontier Program. Call to see if you qualify). Next, our CEO and Strategy Team prepare a comprehensive Landscape Marketing Audit and Marketing Plan, with a fixed-rate estimate for your Project.
Build
After we finalize your Marketing Plan, we’ll confirm the details with a formal Agreement. At your Project Kick-Off and Brand Strategy Workshop, you’ll meet your Project Manager, and we’ll dive deep on your Unique Sales Position, Branding, and Strategy. Throughout the project, you’ll receive weekly email updates and phone calls from your Project Manager, so you’ll know your project is on track for completion.
Grow
After we launch your project, your dedicated Account Manager will help you grow your business through a Growth Plan where we continue to manage, maintain, and optimize your online presence to keep your leads coming in. You can expect a personalized custom report, phone calls, strategy meetings, and fresh ideas to keep you ahead of your competition and growth in the right direction.
FAQs
Yes. We will work with you on a payment plan for your project. While we love cash and offer a 5% Cash-is-King discount when you pay in full at the start of your project with a check or bank transfer, we typically space out the payments into equal installments throughout your project (which are typically 4 to 6 months). We keep a credit card on file and process payments on the dates we agree to in our Project Service Agreement.
If you read our reviews and see our client case studies, you’ll see that we have the highest Net Promoter Score (client happiness) in our industry. We retained 97% of our clients during the COVID-19 scare… Why? Because we make our clients money! Typically, our clients are green industry businesses making between $700,000 and $2,000,000 in annual revenue, and we have many clients much larger than that as well. The investment in Ramblin Jackson is an investment in your Sales, Marketing, and Branding that goes far beyond just a website. It’s an investment in your Branding, Sales Process, and Quality of Life.
We value your time tremendously and have optimized a process that leverages your time as much as possible through the use of intake/feedback forms, focused meetings, and streamlined processes. By focusing on the green industry, we can complete projects in half the time most industries take. With that said, this is a partnership that will require time, communication, and effort on your part in addition to financial investment.
For our smaller projects (like the Spring and Fall Cleanup)
There is not much time involved outside of a couple of basic intake forms and a one-hour call with our Project Manager and Local SEO Strategist.
For most of our Branding, SEO, and Website Design Projects, here’s what you can expect:
Phase 1: Digital Marketing Audit + Custom Marketing Plan Creation
Time investment:
- A 45-minute Marketing Strategy Call
- A 15-minute questionnaire
- About 35-45 minutes to read the Audit we send you and watch the video A two-hour strategy meeting over Zoom with the Local SEO Strategist.
Phase 2: Digital Marketing Project
Time investment:
- 2 hours a week (after the initial workshop)
- Detailed Intake Assessment - Expected to take about 1 hour
- Half-Day Hell Yes Customer Branding + Sales Process Workshop (Four focused hours)
30-minute Weekly Check-In Meetings with Project Manager - Weekly review of deliverables like website text, design mockups, etc. Expect to spend 1 - 2 hours reviewing deliverables. Additionally, plan to spend 2 - 4 hours for every 10 pages of web copy we’re writing for you. (NOTE: Really have no time? You can pre-approve anywhere along the way and we can take things off your plate.)
Most projects typically take four to six months. We have gotten them done in closer to three to five… and sometimes clients drag them on for a year. What works for getting it done faster so you make your ROI faster: Block out time in your calendar and show up to your weekly meeting; block out time to review the deliverables we send you.
Phase 3: Growth Plan
Time Investment:
- Biweekly Strategy Calls - 30 to 60minutes each
- Monthly Review of Text & Reports - about an hour a month
- Mastermind (for Wild Frontier Clients) - one hour per month
Project timelines can vary depending on the size/scope of work. Typically, when we’re doing a 20- to 30-page website with SEO and branding, it will take four to six months. This may seem like a long time, but it’s actually half the digital agency industry average. It takes time to meet, create, get feedback, revise, and build.
Our clients often comment that the project timeline seems long at first, but they feel like it was spaced out evenly by the end.
Here’s what one of our design-build clients had to say:
“Very strong process. You guys are very skilled about spacing the project out so that it doesn't make the client feel overwhelmed. A good business structure in having sign-offs along the way.” - Jon LeDuc, Outdoor Lifestyles, Arvada, CO
At this time, we do not offer social media and/or email marketing. We focus primarily on the Foundational Three: Branding + Differentiation, Local SEO, and Website Design. When you establish a solid Foundation — which can take a few years — it will massively increase your online lead generation. But doing social media and email marketing first, without a strong Foundation, simply will not produce any result at all. When it’s appropriate in your marketing cycle to add those other items, we have some Trusted Partners we may refer you to.
An Interview With The Landscaper Who Thought We Were Too Expensive And Hired Someone For ¼ The Price…
It’s not uncommon that people are surprised by our pricing, and then get a bid from their local web designer for literally 25% of what we charge. For Shawn Ryan, he ended up hiring the local company… regretting it… and then we couldn’t work with him when he came back to us a couple of years later.
Frankly, I can’t believe we have this video! But because we treat people respectfully, even if they don’t hire us, we earned this video testimonial from someone who did NOT hire us.
Does your marketing team offer an exclusive program that your competitors are waiting to join?
Let’s Create a Custom
Marketing Plan + Project Budget Together!
The best way to get started is to schedule a Marketing Strategy Call with us. This initial phone call is not a hard sell by any means. In fact, we often politely turn away many potential clients because they a) might overlap with one of our Exclusive Clients, b) want something we can’t help them with, or c) may have unrealistic expectations for their current budget.
When you schedule your call online, we’ll send you a Marketing Strategy Worksheet you can print out or download to prepare for the call. Our friendly, professional Landscape Marketing Strategist will work through some questions with you, and if we both decide it’s a good fit, we can move forward with the Landscape Marketing Audit + Custom Plan Creation ($397).
Pick a Time on Our Calendar
Pick a time below. Be sure to select your time zone.
Our Landscape Marketing Strategist will call you promptly at the time of your appointment.
