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Ramblin Jackson, Inc.

Ramblin Jackson, Inc.

Digital Marketing + Video Production Agency

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Hiring Ramblin Jackson Is So Much More Than
"Getting A New Website."

Watch this short video to see how much you should budget for your landscaping digital marketing. Don’t worry; we’ll tell you the price range (written below as well) within the first couple minutes. Ramblin Jackson builds digital marketing assets that you own and WORK for the long haul.

Help Me Create A Custom Marketing Plan & Project Budget

Schedule Your Marketing Strategy Meeting!

Schedule your free marketing strategy meeting. We'll discuss your sales and marketing goals and help you frame up a project budget and timeline.

What Kind Of Return On Investment (ROI)

Do Landscapers See From Ramblin Jackson’s Marketing Programs?

While most clients notice an immediate increase in their Google ranking and internet lead generation (after launching their Project), Return On Investment is best measured in the years after we finish the project. It’s a lot like building a landscape. It will look beautiful when we plant it, but the truth of the matter is how does the maintenance crew handle it, and how does it look on the bottom line of the business in three years? Here are a few stories from clients who track their sales and marketing and then share it with us. Note: Clients who actually track their sales and marketing and share it with us get the best results! Each of these clients worked with Ramblin Jackson on their Project and ongoing Annual Plan.

2019-Matt-Preuss-Headshot----CEO-at-The-Cutting-Edge-Landscape-Design---Los-Alamitos-California

“Honestly, everything you guys have done, you guys have changed my business. You've changed my team. I've grown from five employees to 12 employees in one year. This year we'll hit $2.8 million in sales. Last year we did 1.8, so we're going to increase our sales volume by $1 million in a year. We're developing new staff. We're growing exponentially. And really, it started from the beginning with Ramblin Jackson. You guys are kind of the first part of our business development team, and we're super happy you're on The Cutting Edge.”

       - Matt Preuss, Cutting Edge Landscape Design | Los Alamitos, CA

Rich-Leeman_-Owner,-Landscape-Architect,-_-Horticulturist

"Jack got great results for us. Up in the Vail Valley, running a landscaping company is different. Our Search Visibility for our keywords on Google went up 140%, and we are now Getting FOUND Online by the customers we want.”

- Rich Leeman, Landscape Technology Group | Vail, CO

Craig Attkisson Headshot

“We're definitely seeing an uptick in our Google leads, which is great. I love being confident about that… Last month, just from Google alone, we did $40,000 from Google. We're working, we're seeing steady progress, we're seeing steady leads coming in that we know that are from Google because that's what the clients are telling us. We are spending only 59% of the previous year’s advertising budget, and we’re increasing our revenue by 22%.”

- Craig Attkisson, Green Side Up Landscaping | Richmond, VA

Jake Harris Headshot

“I didn’t know that you could pinpoint service areas so well through SEO until I worked with Ramblin Jackson.”

- Jake Harris, Jake’s Designs | Colorado Springs, CO

Brad_Wolfe-Headshot

“We've been working with Ramblin Jackson for about two years, and since working with Ramblin Jackson, our Google search engine optimization has increased dramatically. And because of that, our sales have probably gone up by about 10 to 15% a year. And, our advertising budget has decreased. And so we're actually spending less money on Google ad words and other forms of advertising, yet getting higher customers to find us. So it's a win-win. We save money and get more customers.”

- Brad Wolfe, Founder | Organo-Lawn

Stacy-Parcell-Headshot

“This was the first time that we've experienced as a company, and we are a large commercial landscaping company, of someone listening to us and listening to what we do. And that is what really, truly sets Ramblin Jackson apart is that they listen to their customers.”

- Stacy Parcell, CoCal Landscape, CO

See more client stories and interviews on our clients’ page

What Is The Price Range For Your Services?

The short answer: We create custom annual marketing plans based on your sales and marketing goals, local competition, and budget. The investment can range from $2,500 to $6,500 per month on a 12 month Annual Plan for the first year. It takes about 4-6 months for the initial Project which typically includes launching a new website. The Growth Plan phase continues after launch and further strengthens your foundation. Every year we will do a new Audit and Annual Strategy Meeting to plan for the next years plan. After year one, the investment for an Annual Plan can range from $1,800 - $4,500 per month for 12 months, based on your goals and marketing strategy.

There are three distinct phases of working with Ramblin Jackson:

Phase 1: Digital Marketing Audit + Custom Annual Marketing Plan Creation ($597)

First, we do a small project which costs $597… if you qualify. (Not everyone qualifies for the $597 first project.) We have an initial phone call — a Marketing Strategy Meeting — where we’ll ask each other questions to see if it makes sense to move forward together. Qualified clients invest $597 for a Digital Marketing Audit + Custom Annual Marketing Plan Creation.

Includes:

  • A plain English, custom marketing analysis document (Audit) with comprehensive scores on your Foundation of Digital Marketing against your competition + where you need to be to reach your goals. This will help you understand where to focus on your marketing first, so you get the best results fastest without wasting time or money on unnecessary marketing.
  • A custom video analysis, recorded by our CEO and Amazon Best-Selling Author Jack Jostes, highlighting the biggest issues in your sales and marketing funnel with suggestions for improvement.
  • A detailed, line-item Annual Marketing Plan broken into phases, with simple monthly payments, detailed scope of work, timelines, and estimated future marketing investments to maintain and grow your online presence.
  • A two-hour marketing strategy meeting with our Landscape Marketing Strategist to review your Audit findings and annual marketing plan.
  • A detailed Agreement is included in your Annual Marketing Plan for complete transparency, outlining the written scope of work for your Annual Plan, including monthly payments, your role in the project, and explicit detail that YOU own the copyright to everything you hire us for after you finish paying for your project!
Phase 2: Digital Marketing Project + Annual Plan ($2,500 to $6,500 per month)

Your Digital Marketing Audit and Marketing Strategy Meeting will reveal strengths, weaknesses, and opportunities to improve your sales and marketing, which we will present in the form of a Marketing Plan. The Marketing Plan will include an initial Project, which typically comprises work on the Foundational Four: Branding + Differentiation, Website Design, Local SEO, and Online Review Strategy. Prices can range from $2,500 to $6,500 per month for 12 months, with most clients investing around $3,500 to $5,000 per month for a comprehensive project that includes Branding, SEO, and Website Design + Development.

In the $2,500 to $4,000 per month Range 

Landscape Contractor Website Design + SEO Package
Using our custom WordPress Theme designed exclusively for green industry contractors, we will design, develop, and optimize a new website for you. This includes the Hell Yes Customer Branding + Sales Process Workshop, done-for-you copywriting, full Search Engine Optimization (SEO), Service Area Sitemap Architecture (Tree of Good Fortune), and website development. The investment for our Landscape Contractor Website Design + SEO Packages typically ranges from $2,500 to $4,000 per month for 12 months, depending on your budget, timeline, and number of webpages, contact forms, and integrations.

Hell Yes Customer Branding + Sales Process Workshop
All of our Annual Plans include our Half-Day Branding + Sales Process Workshop. In this engaging strategy meeting with our Landscape Marketing Strategist and Project Manager, we’ll dive deep into your Hell Yes Customer, Most Profitable Services, Unique Selling Proposition, Messaging + Differentiation, and Sales Process. We will consult with you on making adjustments to your process so that your Sales, Marketing, and Delivery are aligned. This meeting is recorded, professionally transcribed, and used in the copywriting of your website so we can literally get your “voice” in the text, without you having to do the actual writing!

In the $4,000 to $6,500 per month range

Custom Website Design, Search Engine Optimization (SEO), Sales Process Improvement & Visual Identity
While we have our own Landscape Contractor WordPress theme, which allows us to build sites faster and less expensively for smaller companies, our Design-Build clients typically invest in a Custom Website Design & Visual Identity Project. These websites go through our 5-Step Design Process, which includes a custom wireframe, custom photoshop design, and custom development. These sites have a higher design finish that helps our most demanding design clients stand out from the herd.

Custom website design projects include SEO work, Branding, and Copywriting, and typically range from $4,000 to $6,500 per month for 12 months. A project on the higher end of that budget would likely have video, a custom branded process graphic and/or include a full rebrand.

$6,500+ per month

For $6,500+ per month for 12 months, we can help you with a full Rebranding, Custom Website, Photography, Video, Sales Process, and more.

While many of our clients range from $700,000 to $7,000,000 in annual revenue, we have the staff, experience, and expertise to work with $10,000,000+ landscape companies that may need more digital marketing than the smaller projects.

Annual Plan budgets are created with you. The ranges above are meant to give you a ballpark of what to expect. Contact us for a Marketing Strategy Meeting to start the process today!

Growth Plan Phase
Like a landscape, you must nurture what you’ve planted to bear fruit. The same is true of your digital marketing, which is why we created the Tree of Good Fortune analogy.

Above all, the Growth Plan phase of your Annual Plan is a long-term relationship. We become part of your team. While you’re focusing on your employees, we are working hard to keep you up-to-date with the latest changes online, sharing industry trends and What’s Working for our other clients, offering exclusive events and coaching, and more. You can count on us to be responsive, proactive, and creative. We’ve got your back in this weird digital world!

To see a full list of what’s included in the Growth Plan phase, visit our Process Page here.

Phase 3: Annual Review + Audit ($1,800 - $4,500 per month for years 2+)

Every year we’ll do a new Audit for you, thoroughly reviewing what we’ve done, what’s working, what’s not, and build out a new strategy for the following year. We’re continually updating our strategy to what’s changing in technology and in the green industry.

With your Foundational Four strongly in place we may move on to the Strategic Three and work on streamlining your operations with Online Scheduling, Sales Automation, video, or strategic content like a pricing page and more. Each year includes a new plan based on what you need and your business goals.

Clients typically invest between $1800 to $4500 per month in year 2 and beyond depending on the scope of work for the year.

Annual Plan budgets are created with you. The ranges above are meant to give you a ballpark of what to expect. Contact us for a Marketing Strategy Meeting to start the process today!

Is It Worth The Money? Watch Three Landscape Clients Answer

I think this is too expensive...

You’re right. It is expensive. Before you decide that is “too” expensive, read this page and watch the interview at the bottom with the landscaper who hired someone (who doesn’t specialize in the green industry) for 25% of the price we charge… and how he regrets it years later.

What’s covered in the Marketing Strategy Meeting?

If you’d like us to create a marketing plan and budget for you, the first step is to schedule a Marketing Strategy Meeting.

The Marketing Strategy Meeting is a 30- to 45-minute phone meeting where you visit with our Landscape Marketing Strategist. We build it around the Strategist's conversations with over 150 green industry business owners. You don't need to prepare a bunch, either. You can sit back, brainstorm, and be asked some questions where you say, "Wow, that is a good question. I never thought about it that way." The meeting will get you thinking about what’s new, to keep your business getting the best leads, and help confirm what you're already doing right. It is a vital first step toward meeting with more ideal-fit customers and fewer tire kickers.

Why do you charge for your Digital Marketing Audit + Plan Creation?

Because we’re going to deliver value. Frankly, we invest so much time in the process that we lose money on the Digital Marketing Audit when businesses don’t end up moving past that point. But we’ve found that most companies gain so much clarity about their sales and marketing through the Audit process that they are confident enough to move forward with us for an Annual Plan. Also, charging for the Audit helps weed out the no-good, tire-kickin’, 3-quote-collectin’, “send me your best price,” not serious folks — and we’ll help you design your sales process so you can do the same. : )

10 Considerations For Your Landscaping Company’s Digital Marketing + Website Budget

1. Sales Process + Business Strategy

Most people entirely skip this and just make a pretty website. 

Who is your Hell Yes Customer? 

Which clients invest the most?
Which neighborhoods are they in? 

What keywords do they search on Google? 

Do you have photos of projects for this type of client?

No, really… who is your Hell Yes Customer? We won’t let you get away with trying to be everything to everyone… let’s FOCUS and make some profit! 

What is your company's Sales Process? 

Who answers the phone at your company? 

Is that person ready to SELL? 

What are the steps in the sales process? 

Do you have a sales process graphic where potential clients can learn about buying from you or what to expect?

Do you market and build value with your process?

How will your website help funnel people into your sales process? 

What do you wish people knew about your company BEFORE they talked with you? (Hint: don’t you wish you had a Pricing page like this for your own business?!)

2. Branding, Messaging, and Visual Identity

Branding is critical to distinguish your company from your competition — to attract new clients and quality employees. 

What are the Three Reasons to Buy From Your Company vs. Any Other in Town?

Is your Business Name, Logo, Tagline, and Visual Identity a current reflection of who you are NOW and where you are heading? 

Will your website design/marketing team help you create your branding and messaging, and make sure it is clearly communicated in the text on your website?

3. Copywriting

Who is going to write the copy for your website? Do they know the difference between lawn mowing and lawn care… between a perennial and an annual… between a road apple and apple pie? 

Will the content funnel people through a sales process to drive them to a specific result? 

Will the person writing the content for your website write SEO content that doesn’t sound like a bunch of keywords crammed into the document?

With Ramblin Jackson projects, you do NOT need to write the copy. 

We do that for you!

4. Search Engine Optimization (S.E.O.)

What are the keywords that your customers search online? Have you done keyword research, so you ACTUALLY know what your customers are looking for? Did you know there are nearly twice as many searches for “sprinkler” phrases over “irrigation”...  But most “irrigation contractors” would never know to use the word sprinkler in their marketing?   

How does your business show up on Google Maps and the dozens of online directories?

Does your website have optimized title tags, meta descriptions, and content that will help your potential customers find you when they search on Google? 

How will your business systematically collect reviews and respond to negative feedback?

5. Design

How happy are you with your current logo and visual identity? 

Will your website be a custom website design and development (recommended for landscape design companies) or a theme/template site (recommended for newer, smaller companies with introductory budgets)? 

How many different page layouts will your website design include?

6. Development

Which content management system will be used for your website development? (i.e., WordPress, Joomla, SquareSpace, Wix, Weebly, GoDaddy Website Builder, etc.) Ramblin Jackson builds WordPress websites.

Will your site be developed so that you or someone on your team can make changes to the photos, text, and content easily, or will it always require a developer?

7. Photography

Photos are ESSENTIAL to landing qualified leads from the internet. 

Will you use original photographs or stock images? 

Who will resize and optimize your images, so they load quickly on the internet? 

Do you have photos of your staff, vehicles, and projects? 

Note: we recommend that you have your own custom photography. If needed, we can provide this service or, for an initial phase, provide high-quality stock photography, which you can easily update later to your photos when you get them.

8. Project Management

Holy cow… who will manage the first seven items listed here, so the project is On Time, In Budget, at High Quality, and achieves the business result you want? At Ramblin Jackson, you’ll have a dedicated Project Manager with exceptional technical skills, marketing experience, and project management expertise to see your project through from start to finish.

If the company owner you’re hiring — or worse, a web designer — is the Project Manager, think twice!

9. Copyright + Ownership

Who owns your website design and content? At Ramblin Jackson, it’s explicitly clear in our Agreements that our Clients own the designs, development, and text after they complete their payments for their projects. Be careful: not everyone rolls that way! Warning! They could hold your site hostage! (Even if you don’t hire Ramblin Jackson, don’t EVER work with someone where you don’t own the work.)

10. Hosting & Maintenance

Who will host and maintain your website to keep it up, running, and secure?
At Ramblin Jackson, we offer Website Hosting and Maintenance, so you won’t need to worry about that stuff. When we create your custom marketing plan, you’ll know all of the expected costs associated with the site’s ongoing maintenance right out of the gate.

We Include All 10 Items In Your Marketing Plan

When we create the Annual Plan budget with you, we will have a conversation about the above ten items. While not all of them may fit in the budget for your first year, you’ll have a clear understanding of what is included and what is not included, and opportunities for the future. Like a landscaping project, we can help you create your online presence in phases that meet your budget, timeline, and availability to collaborate with us. Did your last web design company ever talk to you about your Sales Process? We know they didn’t. And that’s the problem!

Why Does Ramblin Jackson Charge Significantly More Than My Current Web Design Person?

Because we’re that damn good, and our reviews and client stories prove it. You’re on this page for a reason! You need more sales… the right kind of sales, and that likely requires a more serious investment of time and money than you’d made for your current brochure website that produces bad leads.

The problem with most web design companies... SEO people... Digital Marketers...

  • They don’t spend very much time actually learning and understanding YOUR business, your customers, and your process. We spend a solid Half Day on your Branding + Differentiation, Unique Sales Proposition, and  Sales Process.

  • They are unaware of the challenge to find skilled labor in the green industry… and don’t even make a careers page on your site like we do.

  • They don't know the green industry, which equals bad results.

  • They make you, a busy landscaper, write the text.

  • They are not sales professionals... We love helping you make sales!

  • They will not consult with you on your actual design/build or lawn maintenance sales process, and the whole purpose of this is to facilitate sales for you.

  • The wrong people work on your project. At Ramblin Jackson, we have a psychological assessment, skills assessments, background checks, Ramblin Jackson University, weekly department meetings, and at least three people doing quality control on every deliverable to ensure that you get the best results possible the first time.

Here's Our Process For Creating A Custom Annual Marketing Plan And Exact Monthly Investment For You

The-Process-Infographic
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Design

First, we’ll help you Design your Strategy. We start with a simple, 30 to 45-minute Marketing Strategy Meeting phone call to see if we’re a potential fit and if we can work with you. (Note: we only take on one contractor per service area as part of our Exclusive Wild Frontier Program. Call to see if you qualify). Next, our CEO and Strategy Team prepare a comprehensive Landscape Marketing Audit and Annual Marketing Plan, with a simple monthly investment.

Build

After we finalize your Marketing Plan, we’ll confirm the details with a formal Agreement. At your Project Kick-Off and Brand Strategy Workshop, you’ll meet your Project Manager, and we’ll dive deep on your Unique Sales Position, Branding, and Strategy. Throughout the project, you’ll receive weekly email updates and phone calls from your Project Manager, so you’ll know your project is on track for completion.

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Grow

After we launch your project, your dedicated Account Manager will help you grow your business through a Growth Plan phase where we continue to manage, maintain, and optimize your online presence to keep your leads coming in. You can expect a personalized custom report, phone calls, strategy meetings, and fresh ideas to keep you ahead of your competition and growth in the right direction.

Schedule My Marketing Strategy Meeting!

Schedule Your Marketing Strategey Meeting Today!

FAQs

Do you have payment plans?

Yes. Annual plans are charged as a simple monthly fee for 12 months. We keep a credit card on file and process payments on the first of the month for the 12 months of your Annual Plan. We also love cash and offer a 5% Cash-is-King discount when you pay in full at the start of your project with a check or bank transfer.

Holy cow, $3,000+ a month for “a website”? Who spends that kind of money?!

If you read our reviews and see our client case studies, you’ll see that we have the highest Net Promoter Score (client happiness) in our industry. We retained 97% of our clients during the COVID-19 scare… Why? Because we make our clients money! Typically, our clients are green industry businesses making between $700,000 and $7,000,000 in annual revenue, and we have many clients much larger than that as well. The investment in Ramblin Jackson is an investment in your Sales, Marketing, and Branding that goes far beyond just a website. It’s an investment in your Branding, Sales Process, and Quality of Life.

What kind of time commitment is expected of me if we work together?

We value your time tremendously and have optimized a process that leverages your time as much as possible through the use of intake/feedback forms, focused meetings, and streamlined processes. By focusing on the green industry, we can complete projects in half the time most industries take. With that said, this is a partnership that will require time, communication, and effort on your part in addition to financial investment.

For most of our Annual Plans that include Branding, SEO, and Website Design Projects, here’s what you can expect:

Phase 1: Digital Marketing Audit + Custom Annual Marketing Plan Creation

Time investment:

  • A 45-minute Marketing Strategy Call
  • A 20-minute questionnaire
  • About 35-45 minutes to read the Audit we send you and watch the video A two-hour strategy meeting over Zoom with the Landscape Marketing Strategist.

Phase 2: Digital Marketing Project

Time investment:

  • 2 hours a week (after the initial workshop)
  • Detailed Intake Assessment - Expected to take about 1 hour
  • Hell Yes Customer Branding + Sales Process Workshop (Four focused hours split over two meetings)
    30-minute Weekly Check-In Meetings with Project Manager
  • Weekly review of deliverables like website text, design mockups, etc. Expect to spend 1 - 2 hours reviewing deliverables. Additionally, plan to spend 2 - 4 hours for every 10 pages of web copy we’re writing for you. (NOTE: Really have no time? You can pre-approve anywhere along the way and we can take things off your plate.)

Most projects typically take five to six months. We have gotten them done in closer to four to five… and sometimes clients drag them on for a year. What works for getting it done faster so you make your ROI faster: Block out time in your calendar and show up to your weekly meeting; block out time to review the deliverables we send you.

Phase 3: Growth Plan Phase

Time Investment:

  • Biweekly Strategy Calls - 30 to 60minutes each
  • Monthly Review of Text & Reports - about an hour a month
  • Mastermind (for Wild Frontier Clients) - one hour per month
How long does it take?

Project timelines can vary depending on the size/scope of work. Typically, when we’re doing a 20- to 30-page website with SEO and branding, it will take four to six months. This may seem like a long time, but it’s actually half the digital agency industry average. It takes time to meet, create, get feedback, revise, and build.

Our clients often comment that the project timeline seems long at first, but they feel like it was spaced out evenly by the end.

Here’s what one of our design-build clients had to say: 

“Very strong process. You guys are very skilled about spacing the project out so that it doesn't make the client feel overwhelmed. A good business structure in having sign-offs along the way.” - Jon LeDuc, Outdoor Lifestyles, Arvada, CO

Do you do Social Media and/or Email Marketing management?

At this time, we do not offer social media and/or email marketing. We focus primarily on the Foundational Four: Branding + Differentiation, Local SEO, Website Design, and Online Review Strategy. When you establish a solid Foundation — which can take a few years — it will massively increase your online lead generation. But doing social media and email marketing first, without a strong Foundation, simply will not produce any result at all. When it’s appropriate in your marketing cycle to add those other items, we have some Trusted Partners we may refer you to.

An Interview With The Landscaper Who Thought We Were Too Expensive And Hired Someone For ¼ The Price…

It’s not uncommon that people are surprised by our pricing, and then get a bid from their local web designer for literally 25% of what we charge. For Shawn Ryan, he ended up hiring the local company… regretting it… and then we couldn’t work with him when he came back to us a couple of years later.

Frankly, I can’t believe we have this video! But because we treat people respectfully, even if they don’t hire us, we earned this video testimonial from someone who did NOT hire us.

Does your marketing team offer an exclusive program that your competitors are waiting to join?

Results Rule:

Here’s What Real Landscape COntractors have to say about
their Return on Investment with Ramblin Jackson

Let’s Create a Custom
Annual Marketing Plan + Investment Together!

The best way to get started is to schedule a Marketing Strategy Call with us. This initial phone call is not a hard sell by any means. In fact, we often politely turn away many potential clients because they a) might overlap with one of our Exclusive Clients, b) want something we can’t help them with, or c) may have unrealistic expectations for their current budget.

When you schedule your call online, we’ll send you a Marketing Strategy Worksheet you can print out or download to prepare for the call. Our friendly, professional Landscape Marketing Strategist will work through some questions with you, and if we both decide it’s a good fit, we can move forward with the Landscape Marketing Audit + Custom Annual Plan Creation ($597).

Pick a Time on Our Calendar

Pick a time below. Be sure to select your time zone.

Our Landscape Marketing Strategist will call you promptly at the time of your appointment.

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Let's Get Started

With A Simple, Friendly Phone Call

If you're not happy with your current digital marketing presence and want to get more of the right customers finding you online, so you don't have to rely on referrals… we should talk.

The first step is to schedule a marketing strategy meeting. This is where our Landscape Marketing Strategist will meet with you on the telephone to talk about your goals, what you're currently doing for marketing, and offer ideas on how you can improve. We will send you a fun marketing worksheet that you can review before the call, so you'll feel prepared to talk with us. There won't be any weird surprises or anything, and we will be transparent about pricing should we decide to move forward together. Book a call on our calendar below. We'll call you at exactly that time.

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Contact

(303) 544-2125
info@ramblinjackson.com
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