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Ramblin Jackson, Inc.

Ramblin Jackson, Inc.

Digital Marketing + Video Production Agency

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Get Results Faster With Our Proven Process
Designed To Make This Dang Internet Stuff As Painless As Possible For Landscape Contractors Like You!

RJ_Process_Graphic_FINAL_art_JULY2021
Start the Process

Schedule Your Marketing Strategy Meeting!

Schedule your free marketing strategy meeting. We'll discuss your sales and marketing goals and help you frame up a project budget and timeline.

Over 350 businesses in the United States have reported specific increases in their online presence and revenue due to Ramblin Jackson’s proven process.

Sure, you could hire some Chuck-in-a-Truck freelance web guy or your local web design company that’s likely to be less expensive (and also less experienced) for your marketing. If you want to be an experiment, that’s fine, but why not leverage our extensive green industry experience with proven results for landscaping companies, arborists, lawn care companies, garden centers, and other residential contractors instead?

Much like how designing, building, and maintaining a beautiful landscape takes a team of people with different skill sets, so does designing, building, and growing your online presence. We have a complete team that loves working with the green industry, ready to help you get this done.

Phase 1: Design

First, we’ll help you Design your Strategy. We start with a simple, 30- to 45-minute Marketing Strategy Meeting phone call to see if we’re a potential fit and if we can work with you. (Note: we only take on one contractor per service area as part of our Exclusive Wild Frontier Program. Call to see if you qualify.) Next, our CEO and Strategy Team prepare a comprehensive Landscape Marketing Audit and Annual Marketing Plan, with a simple, fixed monthly payment.

Phase 2: Build

After we finalize your Annual Marketing Plan, we’ll confirm the details with a formal Agreement and have you sign off on the plan. At your Project Kick-Off and Brand Strategy Workshop, you’ll meet your Project Manager, and we’ll dive deep on your Unique Sales Position, Branding, and Strategy. Throughout the project, you’ll receive weekly email updates and phone calls from your Project Manager, so you’ll know your project is on track for completion.

Phase 3: Grow

After we launch your project, your dedicated Account Manager will help you grow your business through your Annual Plan where we continue to manage, maintain, and optimize your online presence to keep your quality leads coming in. You can expect a personalized custom report, phone calls, strategy meetings, and fresh ideas to keep you ahead of your competition and growth in the right direction.

What To Expect During Each Phase (Detailed)

Ramblin Jackson has three distinct phases of working with you on your digital marketing. Below is a detailed list of the steps and what you should expect at each stage.

audit-phase

Phase 1: Digital Marketing Audit + Custom Annual Marketing Plan Creation

First, we do a small project which costs $597… if you qualify. (Not everyone qualifies for the $597 first project.) We have an initial phone call — a Marketing Strategy Meeting — where we’ll ask each other questions to see if it makes sense to move forward together. Qualified clients invest $597 for a Digital Marketing Audit + Custom Annual Marketing Plan Creation.

Includes:

  • A plain English, custom marketing analysis document (Audit) with comprehensive scores on your Foundation of Digital Marketing against your competition + where you need to be to reach your goals. This will help you understand where to focus on your marketing first, so you get the best results fastest without wasting time or money on unnecessary marketing.
  • A custom video analysis, recorded by our CEO and Amazon Best-Selling Author Jack Jostes, highlighting the biggest issues in your sales and marketing funnel with suggestions for improvement.
  • A detailed, line-item Annual Marketing Plan broken into phases, with simple monthly payments, detailed scope of work, timelines, and estimated future marketing investments to maintain and grow your online presence.
  • A two-hour marketing strategy meeting with our Landscape Marketing Strategist to review your Audit findings and annual marketing plan.
  • A detailed Agreement is included in your Annual Marketing Plan for complete transparency, outlining the written scope of work for your Annual Plan, including monthly payments, your role in the project, and explicit detail that YOU own the copyright to everything you hire us for after you finish paying for your project!
project-phase

Phase 2: Digital Marketing Project (Branding + Differentiation, Website Design/Development, Local SEO)

Your Digital Marketing Audit and Marketing Strategy Meeting will reveal strengths, weaknesses, and opportunities to improve your sales and marketing, which we will present in the form of an Annual Marketing Plan. The Annual Marketing Plan will include an initial Project, which typically comprises work on the Foundational Four: Branding + Differentiation, Website Design, Local SEO, and Online Reviews Strategy.

Below is an outline of the Process for doing our full SEO + Website Design projects, including done-for-you copywriting. Your dedicated Project Manager will guide you through the entire process. Our CEO and Quality Control Team will work closely with your Project Manager to monitor your project and review milestones along the way.

Agreement & Invoicing

After we finalize your scope of work, we’ll send over your Annual Marketing Plan and Agreement electronically that includes the monthly payment, timeline, scope of work, etc. Our Annual Plans are paid for monthly, on the first of the month with a 12 month contract. After we agree on the start date, we will keep a credit card on file that our bookkeeper will process on the first of the month.

Client Intake Forms

We’ll send you a cool print binder (and maybe some gifts!) with your Client Welcome Packet. The binder is where you can keep track of everything. We’ll also email you a comprehensive Intake Form in a simple Word Document which you can fill out. This Intake Form will ask administrative questions about phone numbers and details, but more importantly, some preliminary strategy questions about your design, style, and tone preferences.

Branding + Sales Process Workshop

In this engaging strategy meeting with our team, we’ll dive deep into your Hell Yes Customer, Most Profitable Services, Unique Selling Proposition, Messaging + Differentiation, and Sales Process. We will consult with you on making adjustments to your process so that your Sales, Marketing, and Delivery are aligned. This meeting is recorded, professionally transcribed, and used in the copywriting of your website so we can literally get your “voice” in the text, without you having to do the actual writing!

Weekly Check-In Phone/Zoom Calls With Your Project Manager

Following the Branding + Sales Process Workshop/Project Kick-Off, you’ll schedule a weekly phone or Zoom call with your Project Manager.

  • Each week you’ll get an update on where you are in the Project, so you’re never in the dark.
  • During weekly calls, you’ll review deliverables like new website designs and web copy. 
  • Plan on spending 1-2 hours a week working with Ramblin Jackson and your Project.
Site Map Meeting

After the initial Strategy workshops, our SEO team will prepare a Site Map supported with expert Keyword Research, which lists all the web pages we will build for you, during your Annual Plan. We will prepare a Site Map, which outlines the Tree of Good Fortune. The Site Map includes all the technical SEO data like focus keywords, page title tags, meta descriptions, and details that ultimately help you get found on Google. We prepare 95% of this for you, and the 5% is you approving and understanding what we’re doing so you get the right leads!

Design + Development Process for Custom Websites

Ramblin Jackson’s Proven Design Process

  1) Questionnaire + Research 

  2) Wireframe Mockup + 1 Round of Revisions

  3) PhotoShop Mockup + 2 Rounds of Revisions 

  4) Development of a new website on our private server

  5) Two Rounds of Development Revisions

  6) Launch

Checkout the wireframe, PhotoShop mockup and final product for Green Side Up!

Wireframe
PhotoShop Mockup
Final Product

Done-for-You Copywriting

We’ll write web copy tailored specifically to your Hell Yes Customers, making it easier for them to find you online! We’ll work with you to make sure the copy is on-brand for your company and your customers. As a business owner, we know your plate is full, so while we will always take your input, we offer pre-approvals on web copy, saving you even more time!

Ramblin Jackson’s Done-for-You Web Copy Review Process

  1. Your information and transcript from the Branding Strategy Session are presented and reviewed in detail with our copywriters,
  2. You’ll be presented with the first 3-4 pages to review for tone and accuracy,
  3. Once approved, the remainder of the pages are completed and sent to you for review.
    1. Every page is professionally-optimized for SEO and crafted to Get You Found Online by the right Customers.
  4. Your Project includes two rounds of revisions on your web copy.
  5. Once approved, you’ll see it come alive on your new website during the development phase!
growth-phase

Phase 3: Growth Plan Phase

Like a landscape, you must nurture what you’ve planted to bear fruit. The same is true of your digital marketing, which is why we created the Tree of Good Fortune analogy.

Above all, the Growth Plan phase of your Annual Plan is a long-term relationship. We become part of your team. While you’re focusing on your employees, we are working hard to keep you up-to-date with the latest changes online, sharing industry trends and What’s Working for our other clients, offering exclusive events and coaching, and more. You can count on us to be responsive, proactive, and creative. We’ve got your back in this weird digital world!

Your Annual Plan will be customized based on your Project and may include:

Strategy Meetings + Coaching

Throughout the month, you’ll have scheduled Strategy Calls with your Account Manager to review the Done-For-You Content deliverables, reports, and talk through changes in your business’ sales, marketing, and recruiting.

Annual Strategy Meeting

Every year we’ll do a new Audit for you, thoroughly reviewing what we’ve done, what’s working, what’s not, and build out a new strategy for the following year. We’re continually updating our strategy to what’s changing in technology and in the green industry.

Exclusivity

Our Wild Frontier Clients enjoy exclusivity, which means that we’ll turn away your competitors in your area if they try to hire us. This means that you’ll attract the best possible leads in your market, dominate your online presence, recruit the best employees in town, and keep your trade secrets close to the heart. We have over 30 companies on a waitlist throughout the country. This is no B.S. See ramblinjackson.com/exclusive for more.

Landscape Executive Mastermind

As a limited time bonus for 2021 and 2022, our Wild Frontier Clients enjoy a monthly Landscape Executive Mastermind over Zoom with our CEO, Jack Jostes. Imagine the power of five to ten other multimillion-dollar landscape owners helping you solve some of your biggest business challenges that they may have already worked through. Besides, being at the top is lonely and weird! The bonding that happens in this mastermind is unlike anything else.

Priority Service

Need an employee you just fired removed from your Team Page right away? Get a terrible review on Google, and you’re not sure how to respond? Have a strange sales and marketing challenge you can’t figure out? Our team gives you Priority Service, so you can rest assured that your web presence and questions will be taken care of right away.

Dedicated Account Team

When you’re our Annual Plan client, you'll have several highly-skilled, well-trained, background-checked, trade-specialized Ramblers working on your account. That includes a dedicated Account Manager who manages your strategy, report, and long-term success; an Account Coordinator who is responsible for making sure all of your work is completed on time, and collaboration from our CEO, Local SEO Strategist, WordPress Web Developer, and other specialists making sure your work is done each time expertly. Our Account Manager will provide regular strategy meetings with you to ensure your sales and marketing are heading in the right direction.

Exclusive Networking & Private Event Invitations

Honestly, we have amazing clients… partly because we are really picky about who we work with. This makes for an incredible client list of businesses who take great care of their employees, communities, and customers. We love getting our clients together at private VIP dinners around conferences like the ProGreen EXPO in Colorado, the GIE Expo with the NALP in Louisville, and others. We’ve helped landscapers connect with blue spruce nurseries, connected people with jobs, and more. The green industry is pretty big — but the great thing is, it’s actually quite small.

Done-For-You SEO Content Creation

Our Wild Frontier clients typically have 10-12 brand new, professionally-written, search engine optimized pages added to their website in the first year of their Annual Plan. This will help you massively expand your Tree of Good Fortune to generate leads throughout your entire service area. Done-for-you means we do all of it: the strategy, keyword research, copywriting, proofreading and editing, website design and development, search engine optimization, and ongoing analysis and refinement. You can rest assured that your online presence is growing. By this point, we’ve already completed your Project, so these pages are produced with the right style, tone, and local market knowledge we’ve gained from working together for several months leading up to this point.

Technical SEO + Link Building

We can provide you a big list of all the technical geeky stuff we’re doing. Each month, we execute typically over 50 highly skilled SEO tasks that help you keep growing online.

Sales Coaching

Selling to internet leads is different from selling to word-of-mouth leads. We’ll coach you on how to respond to internet leads and leverage your website in the sales process, so people show up qualified and ready-to-buy from you because you’ve educated them so thoroughly. The conversations about sales typically lead to great ideas for the Done-For-You Content creation… and this makes you cash!

Online Reputation + Review Management

How should you respond to negative reviews? How will you systematically collect reviews — and feedback — from each and every client? How can you use your Net Promoter Score to manage and inspire your team? From the technical part of getting reviews to the more important strategic advice on when in your sales process should you get reviews, we’ve got you covered.

Analytics + Reporting

Each month, you’ll get a customized report that shows you where you’re ranking on Google and how your online presence for your ideal keywords is improving. We can report things like # of leads from the website, directions to your garden center from Google Maps, or whatever information you find most valuable. Most importantly, we review the reports with you over the phone or Zoom, so you actually understand them. The reporting helps us have conversations with you to continue improving your marketing.

Website Content Edits + Updates

What if we just put those new photos on your site for you? Wouldn’t that be great? Let’s do that! Throughout the months, we’ll make updates to your website photos, content, and design. Most small changes (adding new images, editing text, etc.) are included with your Annual Plan. We can also do Enhancement Projects (like new website designs, bigger technical buildouts, online scheduling, etc.) for an additional budget as needed.

Website Security, Maintenance + Hosting

We will automatically backup your website every day, so if your new intern accidentally deletes it or a Russian robot hacks it, you’re covered. We take care of all the technical updates to keep your site safe, backed up, and ready to help generate new qualified leads to your business, day or night.

What Landscapers Have To Say About Our Proven Process

Listen to what Tim Stevens had to say about our proven process

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Let's Get Started

With A Simple, Friendly Phone Call

If you're not happy with your current digital marketing presence and want to get more of the right customers finding you online, so you don't have to rely on referrals… we should talk.

The first step is to schedule a marketing strategy meeting. This is where our Landscape Marketing Strategist will meet with you on the telephone to talk about your goals, what you're currently doing for marketing, and offer ideas on how you can improve. We will send you a fun marketing worksheet that you can review before the call, so you'll feel prepared to talk with us. There won't be any weird surprises or anything, and we will be transparent about pricing should we decide to move forward together. Book a call on our calendar below. We'll call you at exactly that time.

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Get a Free Ebook When You Book

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Contact

(303) 544-2125
info@ramblinjackson.com
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