How To Dominate Your Local Market With Our Exclusive Wild Frontier Lead Generation and Branding Plan

Your Exclusive Marketing Partner

What is Ramblin Jackson’s Exclusivity Program?

To help our Hell Yes Customers - $2M to $6M full service snow and landscape companies - dominate their local markets, serve their communities, and get the best sales and marketing results possible, Ramblin Jackson offers Exclusivity to our Wild Frontier Clients.

Exclusivity helps you:

Dominate your service area and attract more of the highly qualified leads searching online for businesses like yours
Get access to the Landscape Executive Mastermind, a monthly virtual mastermind call with our top Wild Frontier Clients, which means you’ll get some of your top business questions answered in a peer group format from businesses who are NOT competitors to you
Implement new marketing strategies FIRST in your marketplace, while your competitors continue to limp along with old, boring strategies that don’t work

Step 1: Apply For Your Desired Exclusivity In Your Landscaper’s Marketing Audit Questionnaire

The first step in working with Ramblin Jackson is a 15-Minute Marketing Brainstorm Call.
This is a short, friendly phone conversation where we’ll ask each other questions to get clear on what your sales and marketing needs are, and how we can help. After that, we’ll have a longer Marketing Strategy Session to discuss your goals, budget, and timeline further.

If we both agree it’s a good fit, and we’re in the same budget and timeline ballpark, we’ll offer to move forward with our Landscaper’s Marketing Audit + Plan Creation, where we’ll create your first year’s marketing plan. During the Landscaper’s Marketing Audit phase, we’ll ask you questions to help clarify your potential exclusivity.

Step 2: Pick a Specific Primary Service

Primary Service = The main service for which you want Exclusivity

- Commercial Landscaping (Full Service)
- Residential Landscaping (Full Service)
- Landscape Design/Build (Residential)
- Landscape Maintenance (Residential)
- Landscape Installation (Residential)
- Commercial Landscape Maintenance
- Commercial Landscape Installation
- Lawn Care (Chemical health / Plant Health)
- Tree Service
- Garden Center

Step 3: Pick a Location

10 Mile Radius From Your Office Address Used in Google My Business
Your Target City

For example, if your office is located in a rural or industrial area where you do not have clients - you could choose a City and have a 10 mile radius, from the center of the city, as your target service area.

A City is NOT A Metro Area
For example, you could not choose the Denver Metro Area, but you could pick Cherry Creek with a 10 mile radius from the center of Cherry Creek.

In Major Metropolitan Areas, we may have multiple clients, however, their offices are always at least 10 miles apart and/or they have a different Primary Services.

Step 4: Dominate Your Local Market!

Step 5: Introduce Ramblin Jackson to Your Friends (in other cities)

To maintain our high level of quality and exceptional review average, we take on a select number of new clients each year. Many of them come via introduction from our current clients.

After you feel like we’ve established a strong working relationship, we’d appreciate it if you’d introduce us to snow and landscape professionals from your peer group, other mastermind, college, etc.; and we make it really easy to do so with our

Three Reasons Snow and Landscape Companies Trust Ramblin Jackson With Their Sales And Marketing

We Brand Your Sales Process To Get The Owner Out of Sales

Not only will your SEO and online presence generate new leads, your website will funnel prospective customers through a step-by-step sales process so they are more qualified. This means that you’ll close more sales in less time, with less stress on your staff, and eventually, without the owner.

We Continually Bring Proactive Marketing Strategies To Help You Stay Ahead of Your Competition

Technology, the economy, and consumer trends are constantly evolving. Through monthly reporting and strategy meetings with your Account Manager, Annual Marketing Audits and Marketing Plans tailored to your current needs and goals, and our continual focus on learning the green industry through our Podcast, events, and association relationships, Ramblin Jackson will proactively bring new ideas to you to stay ahead of your competition.

We Offer Exclusive Partnerships For Wild Frontier Clients To Help You Dominate Your Service Area

With our Exclusive Wild Frontier Partnership, you’ll dominate your service area and attract more of the highly qualified leads searching online for businesses like yours. You’ll get access to the Landscape Executive Mastermind which means you’ll get some of your top business questions answered in a peer group format from businesses who are NOT competitors to you.

FAQ

Why is the Exclusivity limited to 10 miles from my Address OR Target City?

A big factor in SEO rankings -- for the Map results (but not the organic web page results) -- is the location of the person’s device AND its proximity to the nearest Google My Business Address. For example if someone 20 miles north of Denver Googles “landscape design denver co”; they will get most likely see Google Map results for the businesses whose address are in the northern part of Denver, where as someone located in the center of Denver who Googles the same thing will see Google Maps results for businesses are closer to them.

One of the reasons we picked 10 miles is because Jack and our Senior SEO Strategist learned from a local SEO conference with a Google My Business representative that 10 miles is a key factor in Google’s algorithm.

In other words -- if you have a competitor who is located more than 10 miles from you, it’s not worth fretting too much over their SEO because customers who are located closer to them are going to find them anyway.

Why would I want exclusivity?

You’ll dominate your service area and attract more of the highly qualified leads searching online for businesses like yours
You’ll get access to the Landscape Executive Mastermind which means you’ll get some of your top business questions answered in a peer group format from businesses who are NOT competitors to you
We’ll help you implement new marketing strategies FIRST in your marketplace, while your competitors continue to limp along with old, boring strategies that don’t work

What happens when a competitor contacts Ramblin Jackson?

When someone contacts Ramblin Jackson who may overlap with your Exclusivity, we’ll contact you before working with them and have an Exclusivity Conversation.

Sometimes, the other company isn’t a direct competitor to you after all, and we’re able to work with both of you without diminishing results. We also look for opportunities to serve you in different ways. One time, we ended up facilitating a lucrative referral partnership between two clients in the same town. One did design/build AND maintenance, and the other just did design/build. The new company ended up listing maintenance on their website, which they then referred to the full service company -- and sometimes, the full service company hired the other for design.

If we conclude that the other company:

Is within 10 miles of your office address - or your target city -
AND you say that there’s a Primary Service conflict of interest
AND there’s not a win-win referral opportunity and you’d like for us to decline them

We will then decline the new contractor, and add them to our Wait List.

We’ll also ask if you know another landscape company - who is NOT your competitor - who might welcome our Landscaper’s Marketing Toolbox as a gift! (We’ll ship them a copy of Jack’s book and some beef jerky).

How big of an area is my exclusivity?

Can I add other Services or Service Areas?

For how long do I have exclusivity?

How does Exclusivity affect my SEO?

Having Exclusivity increases your chance of ranking highly on Google for competitive search phrases your potential customers are searching, which means you’re more likely to get the leads.

A big factor in SEO rankings -- for the Map results (but not the organic web page results) -- is the location of the person’s device AND its proximity to the nearest Google My Business Address. For example if someone 20 miles north of Denver Googles “landscape design denver co”; they will get most likely see Google Map results for the businesses whose address are in the northern part of Denver, where as someone located in the center of Denver who Googles the same thing will see Google Maps results for businesses are closer to them.

One of the reasons we picked 10 miles is because Jack and our Senior SEO Strategist learned from a local SEO conference with a Google My Business representative that 10 miles is a key factor in Google’s algorithm.

How do I pick the best Primary Service Area?

Selecting the “best” Primary Service Area is much more of a Business Decision than it is an SEO Decision. Your knowledge of the local area and market opportunity should be the driving force behind this decision; there is not a lot of SEO data we can bring on this. As real estate agents say: Location, Location, Location.

Where are your Hell Yes Customers located? Let this guide the decision.

What if my Hell Yes Customer Service Area is located outside of my office address?

Sometimes, landscape companies have their headquarters based in a rural or industrial area that isn’t necessarily where their Hell Yes Customers are located.

In this case, you may choose your Hell Yes Customer city. For example, we have a client whose Hell Yes Customer is located in Richmond, Virginia, while their shop is technically located 20 miles away. In this case, they have selected Richmond as their Primary Service Area for their exclusivity.

If I’m not on the exclusive Wild Frontier program as your client will you call me if another competitor starts working with you?

Do you have non-exclusive clients? What happens if a new Wild Frontier client joins and is in their area?

Yes, we do have non-exclusive clients - typically at our Gold Nugget level. If a new Wild Frontier client joins and we already have a non-exclusive client in that area, we’ll compare service offerings to see if there is direct competition. There may also be an opportunity for a referral or other partnership. However, if the non-exclusive client is in direct competition with the new Wild Frontier client we will no longer actively work with them on their On-Page SEO and online marketing, after the conclusion of their Annual Plan.