Last weekend I bought a sweet, used pickup truck without going to a car dealership, and without going and getting low-balled for the actual cash value for my trade in from some sales manager who was too busy to come into the showroom floor and just told their associate to give me a low-ball offer... and without even leaving my house! Yes, it was delivered to my house. Now, if you want to hear how I did that plus what this has to do with your business, watch this video to find out what key sales question you must answer in order to make a WILD profit.

Many of you may know that I have a couple of young kids and sadly I had to trade in my old Toyota Tacoma to get the family minivan. It was soul crushing honestly. And I've been wanting to get my own pickup truck again for a while. And the time was right. So I wanted to trade in my wife's old Jeep Liberty and get a new Tundra, or rather a used Tundra. And we were talking about how I was going to do this and how were we both going to sign the loan paperwork and are we going to have to bring our kids to a dealership? It's a terrible idea to bring kids to a car dealership. We just had such an awful experience with the last three cars really, that we've purchased that I thought, well, what if I just got it delivered to me?

I had already had a Tacoma before and I was ready to upgrade to the Tundra. So I looked around at a few different places where you can buy cars online and get them delivered to you. And I decided to go with CarMax. And what was crazy was I found exactly the truck I wanted. I did a fair amount of research to find out what it would cost and I was really surprised to learn that they will just deliver it to you. So I did that. They literally drove the truck to my house. I did the appraisal of my trade in, on my phone taking pictures, and they gave me the exact, trade in value of it that I found on Kelley Blue Book and other sites. They didn't really haggle with me at all. And the paperwork part of it was painless.

They have this little mobile office in this CarMax bus. And we were done with the paperwork in less than two hours. The best part was we did it all during nap time while our kids were taking a nap. I don't know about you guys, but I do not want to take a three and a four year old to a car dealership on a Saturday. Sounds terrible. Right? So they brought it to me and it was an incredible experience. There was no tomfoolery, there was no negotiating, there was no BS. Every other time I've tried to trade in a used car and buy a new one, there is all this haggling and a cumbersome, clunky paperwork and cramped back rooms where they sell you used car warranties. None of that happened.

I did all of it from the comfort of my home. And what this has to do with your business is, what is the experience that your customers hate about your industry? What is it that people hate? You know, people give used car sales people a bad rap. I'm really grateful they exist. I have always bought used cars and it's not the used car sales people that are a problem, but it's the whole experience that I've had of going to it. It's really the dealership that was just, it was just awful. I really didn't want to do that. I didn't want to have to spend the time to go when I knew that there might be a more efficient way.

So what is it that your customers hate? Because if you can design your experience, the experience of working with your customer to eliminate or reduce that pain for your clients, you will make an exceptional profit. People will enjoy working with you. You will attract great people who want to work for you to deliver that experience. I'm going to share with you what we've done at Ramblin Jackson. We help the landscape industry Get FOUND Online through website design, digital branding, and search engine optimization. And we know the difference between a perennial and an annual and between commercial landscaping and residential landscaping and you know, business to business sales versus business to customer sales. They're very different. Most marketing companies don't. And I know my clients, what they hate is writing the text. Our clients hate writing text about landscaping.

They'd rather be doing landscaping. So typically when they hire people like me, their local web design person says, great, send me your content. They're like, you what you mean? I need to write all the text? And then six months go by, they try and do it at nighttime when they're exhausted from a day of running their landscape company, and they're like, "Oh, I'll do this later." And then they don't. And then their crappy website still exists while their designer, developer person is waiting for content. So we write the content for you and our clients love it. And, yes, we charge more than your local web designer who has probably never worked with a landscaper before and doesn't really know the difference between lawn care and landscaping. Right? So we're able to save our clients a huge amount of time and headache and they value paying more for it.

And we measure that through client success retention. And I'm thrilled that we actually have the highest net promoter score in the industry. I actually haven't seen any agency with a higher net promoter score and we complete our projects in 50% of the time of my industry because we take that on and do it and get it done. So if you'd like that experience reach out to me, but more importantly, think about in your business, what could you do operationally to reduce the pain and frustration? What things do your clients hate about potentially hiring you or somebody in your industry? If you can eliminate that fear and you communicate that to people, you'll be unstoppable.

If you'd like to learn more about how you can attract the right customers through your sales and marketing, without wasting your time, check out a replay of a webinar that I created for you at ramblinjackson.com/replay.

Thanks,

Jack Jostes 

CEO 

Ramblin Jackson