How To Close More Design Sales By Collecting Email Addresses On The First Phone Call
Selling to leads from the internet is different from selling to referrals -- and what I’m going to share today can help you close more sales regardless of where your leads are coming from.
When your website and SEO are dialed in, and you’re getting new leads calling you or filling out the form on your website, chances are, they’re talking with other vendors they found online too.
Often, even with word-of-mouth, people will contact multiple referrals.
You’ve got to stand out,
warm people up,
and help them choose you
while they continue their research.
It can take 16 touches before someone remembers your brand…. More or less depending on your industry and local competition -- but the point is that if you want Sales Qualified Leads, you’ve got to warm them up.
Sending helpful content such as a followup to a first call -- especially video content -- can significantly increase your chance of making the sale.
Watch today’s video to see a proven sales process tactic that will help you nurture leads along and close more sales PLUS how one contractor increased his close rate on first appointments by 20% using this proven process.
P.S. Have you outlined your sales process with your whole team?
Does the person answering the phone understand what the goal is?
Do they have a script and know what’s next?
Do you have a standard for WHEN you expect them to complete the next step? Speed matters.
Here’s a rough sketch of a sales process used by many of our design build clients.
Three Ways to Use Email To Followup
- Send a Link to your Process Page on your Website or other helpful Content
- Request Reviews
- Upload to Facebook Custom Audiences
Want to talk with us about how you can generate more Qualified Leads? Let’s talk!