Entrepreneurship is all about the no. Hearing “no” far more times than hearing “yes.” It’s right up there with death and taxes. But the real path to success and profits, is telling other people no.
You’ve got to say “no” to the activities, prospects, and opportunities that aren’t profitable, so you can YES to the ones that are.
My coach, Al Killeen, told me one I was suffering from a disease that plagues many small business owners: nice-guy-itis. I was afraid to tell people no, and it caused a world of hurt.
Watch today’s video to see how you can:
- tell prospective clients no without being a jerk, quickly
- help people get a referral without spending a ton of time
- grow your own search engine optimization (SEO) presence in the meantime
Go for the no,
Jack Jostes
CEO
Ramblin Jackson
PS: It’s a lot easier to turn down projects you know aren’t good fit when you have enough of the good ones coming in.
If you want to learn more about how to get more qualified leads for your company, email grow@ramblinjackson.com or schedule a 15-minute call at ramblinjackson.com/schedule/