When I was at the Texas nursery Landscape EXPO, I met a lot of folks not only from the landscaping industry, but also agriculture.
I was amazed how much similarity there is with agriculture and other businesses -- even mine.
You might be thinking: Jack, what the heck does my company have to do with some farmer in Texas?
Well, I bet you a lot.
In fact, talking with Ryan Cox was one of the most surprising and inspiring conversations out of the hundreds I had at EXPO.
Watch or listen to today’s episode to learn about:
- How succession planning is part of many business' vision -- they dream of passing their business on to a younger generation family member
- How social media is happening NOW and folks are selling livestock all across the country purely from internet relationships
- How the new owners of a family business generate 85% of their new business from social media, yet their dad still tells them to do “real work” when he sees them working online
- Ideas for what’s working now to sell to customers of different generations and buying styles
P.S. Gut Check: do you truly believe your company could generate “real,” tangible, offline, money-in-the-bank business results and meaningful relationships from digital marketing — yes or no?
Just reply real quick via email to email@example.com:
Yes, I believe that I can generate “real” business results because:_________
- or -
No, I don’t believe digital marketing creates real results, because:______
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Follow Ryan's dad on Instagram! @clarrycox