This week Jack interviewed Shaun Buck - the author of The No B.S. Guide to Maximum Referrals and Customer Retention.

Wow, this guy brings expertise.

Shaun shares some real-talk about diversifying your marketing channels to build a full sales pipeline. One marketing channel should be a referral strategy that is consistent, reliable, and well-structured.

Shaun talks about what your company needs BEFORE you can get effective and reliable referrals, and practical things you can do to gather referrals.

Jack tells us why one of his favorite quotes from the book is “please make me feel important.”

Watch this video to learn how to thrive and survive - and don’t forget to get a copy of his book!