“Quality Solutions at a Cheaper Price.”

Wow, I have no idea what your company does, and I’m definitely ready to buy.

Don’t make this mistake. When writing for or about your business, avoid generic words such as:

1) “Quality” — Quality is vague and overused. It tells the reader nothing about what you do.

2) “Cheaper” — Eww. So your product or service isn’t worth my investment? Consider using economical, affordable or competitively-priced. The word cheap denotes poor character on both the creator and the product/service itself.

3) “Unique” — Unless you are a snowflake, you are probably not unique. Unique is defined as, “being the only one of its kind; unlike anything else.” Unique, like the word arguably, does nothing for the reader to convey any meaning.

4) “Solutions” — Everyone has personality, solutions, blah blah.

5) “Biweekly, biannual, etc.” Biweekly is defined as, “occurring twice a week, or every other week.” So which is it? Twice a week, or every other week?! If your event happens twice a week, just say so. Don’t confuse us with this biweekly nonsense.

When writing your sales literature, be concise, specific, and avoid vague word choice that will waste readers’ time.