Do you ever have customers fill out the form on your website, and then you find out what they really are looking for is completely different from what they filled out? In today’s episode, you’ll hear a story of how one lilac planting project turned out to be a $250,000 landscaping project.

What are three reasons that you’re worth paying more than someone else? If you, the owner, don’t know, what do you think the person answering your phone says? In today’s episode, I’m going to share with you a copywriting formula to create Three Reasons To Buy from your landscaping company.

What do you do when you get so many qualified leads coming in that you can’t handle all of it? Well, in today’s podcast episode I’ll share two key things that you can do when you’re getting so many quality leads that you can barely handle it.